Watch LG Trick People Into Thinking The Elevator Floor Is Collapsing

Sometimes tricking real people and filming their reactions is the best way to prove a product’s worth. The idea has worked perfectly for those Febreze commercials filmed in smelly hellholes, and now, it’s been taken to the next level by the geniuses over at LG. Looking for a way to prove just how lifelike the picture quality on an LG IPS Display is, the company replaced the floor of an elevator with specially designed screens, designed graphics of the bottom falling out and added sound.

Most people were at least briefly fooled by the faux traumatic situation, and the better reactions were edited together in a snazzy viral video/ commercial. You can take a look at the greatness below…

I like how there are some people who sensibly scamper toward the white panels that haven’t “fallen” and some people who simply flee toward the wall, whether that section is there or not. There’s no uniform reaction to impending death, but all of it is pretty damn funny to watch. I’m glad all of these people were good sports and signed off on the waiver.

LG IPS Displays aren’t like Big Macs. They’re not the type of product one runs out and impulsively buys after a sweet commercial, but when people decide to purchase for other reasons, something tells me many of them will think of this stunt. That’s future marketing at its best.

Editor In Chief

Mack Rawden is the Editor-In-Chief of CinemaBlend. He first started working at the publication as a writer back in 2007 and has held various jobs at the site in the time since including Managing Editor, Pop Culture Editor and Staff Writer. He now splits his time between working on CinemaBlend’s user experience, helping to plan the site’s editorial direction and writing passionate articles about niche entertainment topics he’s into. He graduated from Indiana University with a degree in English (go Hoosiers!) and has been interviewed and quoted in a variety of publications including Digiday. Enthusiastic about Clue, case-of-the-week mysteries, a great wrestling promo and cookies at Disney World. Less enthusiastic about the pricing structure of cable, loud noises and Tuesdays.