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The Apprentice has been one of the most talked-about reality TV franchises on the airwaves ever since it debuted back in 2004. The buzz hasn't always translated into phenomenal ratings, however, and former Apprentice host Donald Trump hasn't shied away from pointing out the lower numbers to his successor. Arnold Schwarzenegger has fired back at Trump, and the feud didn't take long to escalate. Trump seized his opportunity at the National Prayer Breakfast in Washington this morning to slam Schwarzenegger once more. Take a look:
Donald Trump had cameras on him this morning at the National Prayer Breakfast, and he evidently decided that the room could spare a few prayers for Arnold Schwarzenegger and the ratings on The New Celebrity Apprentice. The President of the United States proved that his new job hasn't meant that he lost all interest in his previous ventures, and he got a fair amount of laughs from the crowd. He's clearly not the only one in Washington who cares about the numbers for the current season of the show.
Of course, the numbers for Arnold Schwarzenegger's first season of The New Celebrity Apprentice haven't been terrible. The two-hour premiere in early January attracted 4.9 million viewers and scored a 1.3 rating in the 18 - 49 demographic. Sure, the episode didn't break any Apprentice records, but it could have been worse. Given that The Apprentice was actually off the air for nearly two years due to Donald Trump's presidential campaign, lower ratings for the new season were likely.
Arnold Schwarzenegger didn't hold back from from commenting on Donald Trump's National Prayer Breakfast burn. In fact, he responded with a video posted on Twitter. Schwarzenegger didn't have an audience to react to his comments that way Trump did, but the tweet has gotten plenty attention from other Twitter users. Check it out:
Considering Donald Trump's well-publicized love of tweeting, there's a chance that we'll see a presidential Twitter retaliation to Arnold Schwarzenegger's video. The feud probably won't just stop after the latest round of insults. A lot likely depends on the ratings for The New Celebrity Apprentice moving forward. The only thing we can really be sure of is that Donald Trump will not try to trade his presidency for Arnold Schwarzenegger's hosting gig. Even reality television can't get quite that wild.
Besides, Donald Trump is still attached to The Apprentice franchise as an executive producer. He may feel compelled to stop slamming the series sooner rather than later. We'll have to wait and see. Episodes of The New Celebrity Apprentice air on Mondays at 8 p.m. ET on NBC. Be sure to take a look at our midseason TV premiere schedule to see what else you can catch on the small screen.