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HBO’s announced some specifics in it’s plans for the upcoming Game of Thrones premiere, stating that they’re using “an innovative scheduling strategy designed to guarantee maximum exposure” for the eagerly awaited drama series Game of Thrones. From the sound of it, this is fancy speak for saying they’re airing the premiere all over the place so people can’t miss it.

I'm among the group of people who are already on board for Game of Thrones and have prioritized my TiVo's Seasons Pass list accordingly, but there are likely many out there who are unfamiliar with the series and may not be planning to watch the show the moment it begins airing on HBO this Sunday night.

The small screen adaptation of the first book in the popular George R. R. Martin fantasy series “A Song of Ice and Fire,” Game of Thrones is set to premiere on HBO this Sunday (April 17th) at 9:00 p.m. ET/PT, after which it will air again (10:05 p.m.) and then again (11:15 p.m.) on HBO. So, if your DVR’s already all booked up for 9, you can catch a later viewing. Beyond Sunday, according to HBO’s announcement, “On Monday, April 18, GAME OF THRONES can be seen at 9:00 p.m. on HBO, HBO2, HBO Signature, HBO Comedy, HBO Zone and HBO Latino. In addition, HBO2 will present the episode three times back-to-back that evening, at 9:00 p.m. 10:05 p.m. and 11:15 p.m.”

Repeat airings of their original series isn’t a new thing for HBO but given the competition HBO has on Sunday night (The Borgias, The Killing, Celebrity Apprentice, Fox’s Animation Domination, etc), this somewhat aggressive approach to making the show available is understandable and certainly convenient.