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James Franco Goofs Off In New Comedy Central Roast Teaser

James Franco has generally been super serious about the acting thing, and the writing thing, and art in general. He’s a guy who managed to sell $11,000 worth of ‘invisible’ art to a bunch of unsuspecting idiots without batting an eyelash, calling the art a manifestation of “physical world of sight and the non-visible world of thought.” He’s one of the last people you might guess would be game for a Comedy Central roast, but since his friends include a slew of funny people from his Freaks and Geeks days and beyond, he’ll take front and center for this Labor Day’s roast, and it’s nice to see the man goofing off in the new promo for The Comedy Central Roast of James Franco.

In the black and white promo, Franco admires himself in a large mirror while making personal statements and asking relevant questions, including but not limited to, “Has Comedy Central ever roasted someone so good-looking?” and “I’m just a boy, standing in front of me, asking me to love me.” I’ll go ahead and spoil the ending for you by noting Franco also makes out with himself via the mirror trick. It’s a little weird, but it’s nice to know there’s a part of the actor that doesn’t mind poking fun at himself.

Last week, Comedy Central announced that Seth Rogen, who has starred with Franco in such theatrical gems as Pineapple Express and This is the End, has also signed on to be the Roast Master for the big event, which is set to air on Monday, September 2 at 10 p.m. ET. In usual fashion, the Roast of James Franco will be taped in Los Angeles ahead of the show’s big TV premiere, with this roast set to tape on August 18.

I’m personally more of a fan of the wild and wacky antics the network got up to while promoting The Comedy Central Roast of Charlie Sheen back in 2011, but a network can’t just repeat itself over and over and expect the same results. So far, Franco’s roast has been a little more low key than Sheen’s, more like Roseanne Barr’s roast last summer. Still, as far as Comedy Central’s promotions go, I do appreciate the fact that Franco seems willing to allow himself to be metaphorically (or not so metaphorically) socked in the face, over and over again.

Amazing Race & Top Chef superfan with a pinch of Disney fairy dust thrown in. If you’ve created a rom-com I’ve probably watched it.