Subscribe To Nickelodeon Wants Your Dollars, Will Debut Standalone Service Updates
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The age of cord-cutting is upon us, as the cries of millions of people frustrated with cable and satellite services are slowly being heard by network executives. The latest network to hop on the “subscribe to me” train is Nickelodeon, who will launch a new online direct-to-viewers service next month. You might as well tell the babysitter not to bother coming around for a while.
Viacom announced the new kid-and-parent-friendly service in a call with investors, according to Variety, saying they’re aiming for those who get their programming through mobile devices. Hard details weren’t discussed just yet, but Viacom chief executive Philippe Dauman did say that the service might even go by a different name or brand. Which probably means it’ll be called “Nickel-Go-Deon” or something less stupid than that, as changing names altogether would likely cause confusion.
There’s no denying that this plan is aimed at parents who don’t like waiting for network programming schedules to catch up with what their kids’ favorite shows are. Sure, DVR helps, but on-demand services are the ideal way to watch TV, especially for series that don’t repeat ad nauseum. And Nickelodeon’s programming slate keeps growing, with stalwart series like SpongeBob SquarePants getting joined by new shows like the School of Rock adaptation and Garry Marshall’s upcoming children’s crime procedural.
While the splintering of networks from cable plans has been a topic of discussion for ages, things really started moving once HBO announced their upcoming standalone service last year. This was followed by CBS, who almost immediately started their own. When you combine that with streaming-only services like Netflix and Amazon pushing further into the original programming market, which is getting heavier on kid shows, it only makes sense for others to start lining up.
On the flip side, while it indeed angers me sometimes that I pay so much for satellite only to get a plethora of channels I couldn’t care less about, I don’t think I could ever justify ending that service to pay six bucks a month for one network at a time, which is what the CBS plan is going for. At that rate, I’d have less than 20 channels for the same price I pay now. If Viacom and other TV conglomerates allowed all of their networks to be combined into single respective subscriptions, I might be more willing to put a machete through my DirecTV box.
More details about Nickelodeon’s new service, set to go live in February, will be shared next month for the network upfronts, at which point we’ll probably hear about a few new projects as well. Do you guys think this service will be worth it? Let us know.
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