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It took ten days and twenty-six blacked out channels, but Viacom and DirecTV have settled their feud and are once again business partners. MTV, Comedy Central, Nickelodeon and almost two dozen other networks have been officially brought back into the fold, allowing subscribers the privilege of watching exactly what they assumed they’d get when they first agreed to a deal with the provider.
It’s not surprising a little angst still remains, but it is perhaps a little bizarre that it’s the companies themselves who are expressing their hostilities most vocally. You’d think the public would be outraged, but I’m not sure I’ve seen an angry Twitter comment yet that approaches the level of cattiness found in DirecTV’s we-settled-press-release. Take a look at an excerpt below, courtesy of The Chicago Tribune…
"It's unfortunate that Viacom took the channels away from customers to try to gain leverage, but in the end, it's clear our customers recognized that tactic for what it was."
Whatever happened to putting on a smile and pretending to be friends? Viacom was a bit more sensible in its public comment, saying only the company was sorry for the disruption in programming.
Bitchiness aside, the matter is now settled, and the current agreement will allow for uninterrupted coverage for more than a few years. That should give subscribers just enough time to forget about this madness before the next battle between provider and carrier washes away some great shows for a few weeks.