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Jimmy Kimmel Live! has taken the show on the road to Austin, Texas this week for South By Southwest and as part of the fun, the show wanted to support some local business. After sifting through applications, Jimmy Kimmel decided to help out Austin business Vulcan Video, a video rental store that still offers VHS tapes. In the video, Kimmel teams up with Matthew McConaughey to create some of the most amusing fake commercials of all time.
Low production budgets and goofy graphics are both hallmarks of commercials for local businesses, but Kimmel and McConaughey jazz up their commercials with some trademark storytelling and a few “alright, alrights.” But first, Kimmel takes us through a tour of Vulcan Video, a store which has special sections for Asian horror and Canadian TV. It’s a Degrassi fan’s wet dream.
If you want to skip past the video store tour, head to the 3:14 mark, where you can see the fake commercials Jimmy Kimmel and Matthew McConaughey produced. In one, McConaughey hollers, “I hate streaming” while in another the two celebs tout the glories of the free parking available outside of the store. There's even a whole bit explaining how the local clerk gave McConaughey a deal on The Texas Chainsaw Massacre: The Next Generation, starring himself and Renee Zellweger. There is a lot to laugh over, and the big takeaway is that Vulcan Video has been “meeting Austin’s limited VHS needs since the 1980s.”
Kimmel’s frequently one to get into shenanigans (especially at festivals), but I like that he enlisted a huge celebrity this time to spotlight a local business during the big SXSW event. Now, let’s just hope he pulls out some “Lie Witness News” over the next couple of days. Probably the best sketch he ever did was going to Coachella and getting random festivalgoers to rave about bands that don’t actually exist. SXSW also offers the perfect opportunity to get people to rave about fake bands, so I’m keeping my fingers crossed.
If you want to see what else Jimmy Kimmel Live! gets up to while airing from Austin, Texas, tune in to ABC on weeknights at 11:35 p.m. ET.