The first season of Jericho hit DVD this week but you’d never know it looking around. Considering all the fuss that surrounded the series a couple of months ago, I would have expected parades, national news coverage, and a hard press by CBS that included banner ads during all of their shows, every other commercial spot, and integration into their other programming (“Hey, I know we’re always sitting around a bar and chatting but did any of you get a chance to check out season one of Jericho? It’s Legendary!). Instead, word surrounding the release is as quiet as if it really was isolated from the rest of the world.
Is this a bad sign for the series? Is this the Jericho equivalent of the Browncoats getting a movie spin-off from “Firefly” and then not showing up in theaters to make its box-office sales soar? When the DVD sales information for this week gets released, will Jericho show up there, or has the show’s drama already peaked out with the attempted revival of the series? I can’t help but wonder if there’s a reason there’s no official evidence lying around of when season two will be broadcast: CBS saw this coming, will take note of Jericho’s sales, and can the series again before they spend another dime.
Jericho fans: it’s not enough to make your voice heard just to save the series. If you really want to save your show, you have to support it every step of the way. Put away those VHS and DVR copies of the episodes and go pick up the DVD. Start chatting it up more and make sure people like me, who missed the show’s first run and have been awaiting the chance to see it on DVD, know that the chance is finally out there. Support it, or stop shedding tears when studios don’t think anyone is watching.
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I can only echo what all the other posters have stated. My feeling is that CBS thinks the additional 7 episodes will placate the Jericho fans. Frankly, I'll be surprised if they ever make it on-air. It would be just like CBS to issue them on DVD, and end the series there.
At the height of the fight to save Jericho, CBS could have made great strides in PR and revenue. WE were giving them millions of dollars of FREE publicity!
Then they issued put the show's future in the hands of the fans. Well, we've gone above and beyond, while CBS has done nothing to promote Jericho's 'second' season. Most people I talked to think Jericho was cancelled and gone for good.
So while "low-tech Les" sits on his past awards, TV technology is passing him and his aging network by. They wanted us to use the internet to watch and follow their shows, but they don't count us as viable consumers. Big mistake on their part...
He can be sure that unless CBS does right by Jericho and the people they assured they 'care about', they will lose millions of viewers. We are sick and tired of being told what we should watch, and ignored when we choose for ourselves.
The only CBSParamount promotion I saw for the DVD outside of the CBS Jericho website was a 1 column ad in Entertainment Weekly. I truly expected at least one broadcast ad that the first season would be available on DVD on October 2 and was disappointed when I saw nothing of the sort. Such lackadaisical promotion by CBS is disheartening and suspicious.
The fans, however, have not stopped plumping for the show to be on DVD or returned to the airwaves. We've spent time and money, talked ourselves silly, proudly worn T-shirts and slapped bumper stickers on our cars, all for CBS ultimate profit. For our efforts we might get seven more episodes aired, maybe.
I watched the series on CBS' Innertube, ordered sets as soon as I could and then started downloading the series from Amazon because I could not wait until October 2.
So, now you know it's available -- have you bought your set yet?
The promotional campaign for the Jericho Season One DVD was no more reassuring for the fans than the summer re-runs. In fact the release day came and went with very little fanfare prompting Cinemablend.com to ask the Question "Did You Forget Jericho."
Wow, how bold of you to say stop shedding tears when the fans ARE the ones who are carrying the load of the DVD promotion. We need to chat it up to make sure you know? Wait, shouldn't the network bear SOME responsibility when it comes to promotion? All CBS has done thus far is slap a graphic on their website showing when the dvd would be released - and had to be told to do so by the fans. There is no initiative on their part at this point. They are butchering the show again while the fan effort continues, without million dollar marketing & advertising.
You've got it all wrong, take a look around you. CBS would do well to heed your advice - support it every step of the way. We'd see some amazing things happen if they start utilizing their resources for promotion - yet they do nothing.
I disagree with your statement saying to promote or stop shedding tears when the network cancels it again. We have been busting our humps something fierce to promote the hell out of these dvds.
Why CBS doesn't help us, I have no clue. I have been telling everyone I know, and telling them to tell people they know, etc.
CBS cares? lol I've never heard such a laughable statement in my entire life!! CBS should be CBB - Can't Be Bothered. It's time for CBS to step up to the plate and help us out.
As everyone has said that posted before me, CBS has not advertised the release of Jericho Season 1 DVD. The fans of Jericho, however, have bought many DVDs, donated some to libraries, Veterans Hospitals, and many other nonprofit organizations. We also banded together and donated 94 DVDs to the troops. I believe the fans have more than done their part in promoting the sale of Jericho Season 1. What is CBS doing??? Does CBS really want the show to continue with a season 3 or does CBS want Jericho to be canceled again?? Does CBS really care??
Others have made clear that your impression about fans was mistaken.
I admit what I'm curious about is the leap that you made. Perhaps we should have had a parade in every town, but frankly that wouldn't even guarantee news coverage on CBS local stations. As to everything else - well that is very obviously CBS's responsibility. Fans do not run banners at the bottom of every network show, and we certainly cannot change the content of any program to include mention of Jericho. We can't book the shows stars on morning or late night talk shows.
Yet you seem to have taken this silence on CBS's part to indicate that fans are falling down on the job. Why are the fans the problem and not the very obvious failure of CBS Paramount to promote their own product?
What's left to say? The fans collected enough money to purchase 94 DVD sets to send to the troops. How many did CBS send? But I'm sure they sent some because CBS cares!
Additionally, we have been repeatedly told that the networks (all of them) do not consider the viewers to be their customers; the advertisers are their customers.
Seems to me I just paid CBS a lot of money for five Jericho DVD sets that was one of their products -- on top of what I pay the satelite company to watch their "customers'" advertisements. So tell me again how I'm not the customer?
Answer me this CBS -- How will you explain to your "customers" that buying advertising on your networks hasn't gotten them an increase in sales? Could it be because nobody is watching?
Advertisers out there -- If we, your customers, have nothing worthy of our time to view on CBS, how will we see your advertisements? So what are you paying for; your advertisements to be echoing around in the big black void of the Universe? Because I'm watching my DVDs or rented movies.
I don't know if you've noticed any of the forums, but we HAVE been going out and spreading the word. We have all bought or ordered at least one copy. Lots of us are buying multiple copies so we have loan-out sets or copies to donate to libraries. We are telling friends, family, hosting viewing parties, doing nearly anything that we can. The DVD's are selling like hot-cakes. Here in Cheyenne, Wal-Mart, Circuit City, and Target were nearly out. K-Mart was out. FYE ordered many copies, and said they were selling pretty steadily. In my opinion, a lot of this resides with CBS not giving us the help they promised when they brought the show back.
The public support is there, don't worry about that.
Since when is it up to the consumer to promote a product????????????
The people responsible for that are the people who put the product out there for sale.
JERICHO fans have worked VERY hard since CBS first cancelled the show. It is because of US that JERICHO is back for a second season.
How about we get some help here????????
BTW, I bought my DVD yesterday.
Did you buy yours?
I agree with what Julie above me states. I am one of the many very passionate fans of Jericho who like you are very irked to say the least with CBS and it's lack of advertising for the DVD release of Jericho season one. I have been and will continue to be an avid fan and supporter of the Jericho season two and hopefully season three. I have been emailing and spreading by word of mouth and linking to CBS own website about the dvd release and about the original season of Jericho so I am slightly less than happy about how you are referring to us as "shedding tears" and not doing what we were supposed to do.
When CBS brought back the reruns of the first season, only in part, they themsleves didn't even show all of the eps they were supposed to show. They only showed a portion of them and then turned around and pre-empted several of them without showing them at all. I disagree with the tactics of CBS corporate on how they have handled this and I am sure they will blame us for the lack of promotion for the dvd release. If they don't get there act together, they may well only have "nuts" to eat for awhile because of their own ignorance, not because of us not holding up our end of the bargain. Check into your facts before you throw out accusations please.
You are not the only one who expected CBS to promote the DVD of Jericho. Many stores have sold out of the DVD even without CBS promoting it. If sales of the DVD are too low, it will be because of a lack of advertising by CBS and too few copies sent to the stores. As a Jericho fan who watches most of my TV shows on CBS, I am disgusted with CBS's lack of commitment to Jericho. The fans have gone to great lengths and expense to bring Jericho back and to bring in new fans; however, CBS has let us down repeatedly. It is the best show to come on TV in twenty years; yet, CBS is failing to promote it. The only item in CBS's store is the Jericho DVD. Why isn't CBS selling the same items for Jericho that is does for their other shows? Why isn't CBS capitalizing on the NUTS campaign and Jericho's popularity?
CBS promised to show the reruns of Jericho this summer. They didn't even do that. They kept taking it off to show football reruns. What kind of commitment is that?
I want good shows (like Jericho) which make us think and show communities working together to solve problems. I am sick of all the shows about drugs, mafia, gangs, family members fighting each other, eating bugs, etc.
If CBS (and other networks) keep throwing reality shows at us, I will be reading books instead of watching TV. This is not a threat. It is a "reality" because there will be no reason to turn on the TV.
I have to say, as far as Promotional work, I and many fans I know of in the land of Jericho........ have been busting our butts to push this. We are keeping our end of the bargain here. What we can not do, is make CBS actually play ads on television saying JERICHO IS ON SALE........ buy the DVD!!! We cant make them run ANY ADS showing the show either! This is a two sided issue, not just the fans are responsible for promoting the show! WE NEED CBS TO ACTUALLY HELP US!!!!
And to any fans who have not any idea what to do to help, check the numerous boards, there are projects out there being worked on that need YOUR help!
As Julie says above, CBS seems to have dropped the ball. They have the airwaves to promote Jericho if they wish. Instead, they seems to have abandoned us, leaving us to do all the promoting.
This Jericho fan....along with every other one I know....are busting our humps, each buying MULTIPLE DVDs, voting in polls, donating money to buy DVDs for our troops, creating public blogs and other sites, sending cards and letters, calling in to radio shows, visiting chat rooms, creating 'pro-Jericho' art, talking and talking and talking to to CBS, yelling from the rooftops to friends, family,a nd co-workers, and on and on and on!!
I appreciate what you're saying about CBS' lack of support, but I have a colossal problem with your last sentence, "Support it, or stop shedding tears when studios don't think anyone is watching." Wow!
CBS has put the onus on fans rather than itself to create a larger fanbase, and from what I see, it's the fans who are doing ALL the work -- expending loads of energy, time and money beyond any effort I've seen of its kind. To even suggest that fans are not supporting the effort at all levels imaginable...and simply "shedding tears" about CBS' original cancellation decision is demeaning. And it diminishes the unprecedented endeavors of these committed folks who are upholding their end of the bargain to give Jericho and its incredible cast and crew a second chance at a long life.
I think a better approach, through your public forum, would be to call upon the monied and powerful leaders at CBS, with all the resources they have at their disposal, to answer the question of why fans, who obviously don't have the same considerable financial and network backing, are 10-to-1 outworking the TV network to promote Jericho. If you truly want to question anyone's commitment, or lack thereof, I think it's incumbent upon you to question the real culprit -- and give fans the credit due for assuming the awesome responsibility of promoting a show for which its own network, at best, made only a lackadaisical attempt.
Sorry for the long comment, but this really chaps me!!
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