Cool Interactive Feature Dissects Trailers For Five Best Picture Nominees

By Sean O'Connell 2013-02-20 17:40:35discussion comments
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Did you ever walk out of a movie and wonder what happened to the handful of scenes that you know you saw in a trailer? Sometimes you end up seeing a different angle for a scene. Other times final-cut edits take whole sequences out of films – even though studios lean on those images to lure you into theaters in the first place.

It’s refreshing to learn that Best Picture nominees aren’t immune to such marketing tomfoolery, as is explained (in great details) in a new and very cool interactive feature posted on the New York Times’ website. The paper recruited trailer experts to dissect the official clips for Argo, Silver Linings Playbook, Lincoln, Amour and Beasts of the Southern Wild and the most fascinating aspect of the interactive bars (which you can access here) is the way you can skip right to scenes that aren’t in the finished film … and just how many shots that ends up being. (Hint: For movies like Argo and Lincoln, that’s an awful lot.)

The analysis of each trailer is interesting, as well. Amour, for instance, distinguishes itself as being the only foreign film in the best picture race by using “significantly longer shots” than it’s competition. And Benh Zeitlin’s Beasts sells its mysticism with open-ended questions that aren’t answered in the finished film. But that’s OK, because of the type of story that Zeitlin is trying to tell.

Check out the feature as you prepare for Sunday’s Oscar telecast, but in the meantime, does it bother you that even Oscar hopefuls manipulate audiences with misleading trailers?
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