Guardians Of The Galaxy's Trailer Drastically Affected Music Charts, As Well

By Nick Venable 2014-04-17 23:15:09discussion comments
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The dark horse of Marvelís cinematic universe, James Gunnís upcoming sci-fi/comedy/action-adventure Guardians of the Galaxy doesnít have as big a built-in fanbase as Iron Man or Captain America, but that doesnít make them any less rabid and faithful. A fine example of that intense following occurred after Tuesdayís release of Guardiansí highly anticipated first trailer, which utilized the Blue Swede song "Hooked on a Feeling" to frame all of the action and humor. On Wednesday alone, the single was bought and downloaded over 2,000 times, boosting its sales over 700%. A lot of people are once again hooked on this song, or perhaps theyíre just caught on one of Grootís limbs.

And the week still isnít officially over, so those numbers will probably be much higher when Billboardís final tallies are reported. Compare that to last week, when the songís sales were about as newsworthy as my last haircut. But like most hits of yesteryear, pop culture has given it the occasional resurgence.

Released in 1974 as a cover of B.J. Thomasí original track, the song became a number one hit for the group, and its radio life is still strong, but it isnít exactly a mainstay on the digital charts. (Its previous best week came in 2008 when it was downloaded over 1,000 times.) Quentin Tarantino used the song in 1992ís Reservoir Dogs, and you might recall back in 1998 when Ally McBeal used the song in the scene with the dancing baby, a video that repeatedly took the still-young Internet by storm. That led to a new recording of the song, which went on to sell 111,000 copies. So, this Guardians-influenced rise in sales isnít quite so meteoric, but then we donít know how well itís selling in the Negative Zone.

Go ahead and listen to the song now while we talk about Guardians for a little longer.

Starring Chris Pratt, Zoe Saldana, Dave Bautista and the voices of Bradley Cooper and Vin Diesel, Guardians of the Galaxy follows a gang of ragtag interstellar heroes protecting a powerful orb that Peter Quill (Pratt) stole. And itís only once he realizes the true secret of the orb that itís understood how precariously balanced the safety of the universe is. And then a bunch of awesome fights and explosions and spaceships. Itís gonna be amazing.

Youooga chaka youooga youooga Ė ahem Ė You can find it in theaters on August 1. If you havenít already, introduce yourself to these characters with Ericís latest Hero Blend podcast. And because weíre not veiny almighty monsters, hereís the trailer again.

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