Hurricane Sandy: Netflix Sees 20% Increase In Streaming
Hurricane Sandy has been pounding the East Coast all day, causing widespread workplace shutdowns and road closures. With few options, millions of people have been confined to their homes. We wonít know the how gigantic of bumps CNN and The Weather Channel have gotten in the ratings from concerned residents seeking television updates, but we do know how gigantic of a bump Netflix got from residents seeking a great way to kill some time.
According to The Los Angeles Times, Netflix is reporting a twenty percent increase in streaming yesterday and today. Given how many people a day ordinarily stream films and how small of an area relative to the rest of the country is being effected by the storm, that means a real tangible percentage of those stuck inside have turned to Netflix.
The company hasnít released any specific data related to what people have been streaming, but with any luck, executives will release like a list of the most common choices customers have made. I think all of us would love to know whether most people turn toward something action oriented in the midst of chaos or something more relaxing and tame.
On a serious note, Cinema Blend sends out its well-wishes to everyone battling the elements on the East Coast. Quite a few of our writers are braving the storm too, and not surprisingly, several have reported watching movies on Netflix to pass the time.
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