I don’t know if you know this, but Twitter hates pretty much everything. Seriously. Think of something random that you love. Go to the search bar and type it in. I guarantee you’ll quickly find someone bitching about it. Football? check. New York style pizza? Check. If it exists, there are probably people out there bitching about it right now, which is why it’s with complete and utter shock that I tell you I just looked at a thousand or so Best Man Holiday tweets, and I couldn’t find any of them that were negative. None.
Now, I’m sure somewhere, in some depressing, hateful corner of Twitter, there are a few assholes complaining about the film, but I cannot find any of them. Instead, what I can easily find are thousands and thousands of people flocking to the social media service at an incredible rate to rave about a film they absolutely loved.
Seriously, let’s take a look at some of these tweets. I’ve gone ahead and broken them down by category...
Shock At How Emotionally Touching It Is
Over The Top Praise
You can spend money on advertising. You can't buy over-the-top reaction like this. I'm not sure I've ever seen a film hit home with a higher percentage of its target demographic than this one (maybe The Dark Knight), and given all the positivity, it wouldn't surprise me if the movie started pulling in solid grosses with the rest of the population, as well. Either way, The Best Man Holiday is a massive, gigantic hit that may top thirty million this weekend, as per Deadline's estimate.
Cinema Blend's sincerest congratulations go out to director Malcolm Lee and everyone else involved in the film. If you're looking for something to do tonight, clearly this is the right activity.