“I’ve had my ups and downs,” actor and martial artist Jean-Claude Van Damme says in the new Volvo commercial. “My fair share of bumpy roads and heavy winds. That’s what made me what I am today. Now I stand here before you, what you see is a body crafted to perfection, a pair of legs engineered to defy the laws of physics… and a mind set to master the most epic of splits.”
When you already have the die-hard football fans guaranteed to tune in, you turn your attention to figuring out how to nab the rest of the demographics. The half-time show is a prime example of reaching previously untapped viewers, especially since they brought in Madonna - meaning, they aren't even pretending that the show was designed for the actual football fans. However, viewers can easily tune in and tune out for the halftime show, so in the real coup comes with the commercials.
Despite the constant chatter leading up the big event, there's still an actual football game played at the Super Bowl. Two teams will battle for the world championship and yet all anyone really seems to care about are the commercials! Whatever reason you have for tuning in, it's sure driving the price of those commercial spots through the roof.
Slick, fast-paced and probably expensive, the new spot runs at more than a minute and a half and is chock-full of provacative statements and perhaps more importantly, a Don Johnson cameo
If you’re a Glee fan, then you’ve probably noticed that Rachel Berry has great hair. Lea Michele, who plays Rachel in the popular Fox musical comedy series, is set to star in a Dove commercial and we have a behind-the-scenes video and some photos to share with you on the ad.