The Masters Boosts Sunday Ratings On CBS

By Jessica Rawden 2013-04-15 10:59:38 discussion comments
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The Masters normally brings in pretty great ratings throughout Day 4. However, last night, CBS’ coverage of The Masters ran into primetime, skewing the network’s ratings a bit. CBS had a pretty great night last night, averaging 12.4 million total viewers and earning 2.6 rating in the 18-49 demographic with the big golfing outing plus original programming including, Amazing Race, The Good Wife, and The Mentalist. So, how did the other networks fare?

No one really competed with CBS on Sunday night. Fox was the closest, offering new episodes of The Cleveland Show, The Simpsons, Bob’s Burgers, Family Guy, and American Dad. The Cleveland Show bogged down the ratings a bit, pulling in only a 1.1 rating in the adults 18-49 demographic. According to THR, Fox averaged a 1.6 rating throughout the evening.

Over at NBC, All Star Celebrity Apprentice was actually up in the ratings, but wasn’t boosted by any other original content. NBC relied on a rerun of The Voice last night and paid for it, earning only a 1.4 rating for the evening. Normally, Fox and NBC don’t crush in the Sunday night ratings, but ABC does pretty decently. Unfortunately, it was an off-week for the Disney-owned network. The only original program was a “recap special” of Once Upon A Time. Other programs, including Revenge, were in reruns.

Perhaps it was smart of ABC to simply not compete this weekend. The Masters was actually up 26% from its 2012 ratings, and peaked between 7 p.m. and 7:30 p.m. EST with a 13.4 rating. It would be impossible to truly compete with those numbers, and ABC didn't even try.
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