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The age of exclusivity is far from over, especially when it comes to timed DLC exclusives. Microsoft has apparently struck a deal with Ubisoft to have The Division's new DLC launch 30 days ahead of the PlayStation 4 version of the game, according to GameStop.

Shacknews picked up the news from a promotional video from GameStop, where they explained that Xbox One owners would be able to get their hands on new DLC for The Division well ahead of PS4 users by 30 whole days. An entire month. You can see the clip below.

The promotion seems kind of odd given that you would think Ubisoft would want to keep drama and controversy down as low as possible, especially coming off the disappointing news about the game being downgraded and that PC gamers are essentially getting a very similar graphical experience to PS4 and Xbox One owners.

The reception to this news was not received well...at all.

A lot of gamers are curious why Ubisoft would go in on a deal where the least popular of the three major game consoles would be picked to house The Division DLC exclusively for 30 days? For many publishers they've opted to go with Sony whenever exclusivity and platform favoritism comes into play for two reasons: the first is that it's selling a lot better than the Xbox One by a great margin. The second reason is that it's simply more powerful than the Xbox One.

The comment section in the video is livid. The video is already receiving more thumbs down than thumbs up and people are making it known that this isn't about providing gamers with content sooner, but restricting the larger player bases from getting content on time.

They don't specifically say whether or not PC users will be greatly affected by the timed-exclusivity of the DLC for The Division on the Xbox One, but it's left vague enough that many gamers are assuming that it may not appear day and date with the availability on Microsoft's home console.

This kind of timed exclusivity isn't anything new, but it has become increasingly frustrated when the differences in exclusivity is little more than time itself. Previously there used to be some significant differences in how content was handled between platforms, with the brands getting wildly disparate versions between one another, sort of like during the 16-bit and 32/64-bit eras. But these days the only difference is that the more powerful console has better and more stable frame-rates and you may or may not get your hands on the game as soon as another platform holder, like Rise of the Tomb Raider for example.

Ubisoft was already running on thin ice with the complaints coming out of the alpha tests and beta tests, and with the issue of parity on PC with its console counterparts, adding timed DLC to the table doesn't really bode well for the general outlook on The Division.