In an interview with French newspaper Les Echos, Ubisoft’s Yves Guillemot made the indication that the company will not be emulating EA’s buy out strategies. Instead the example is pushing them in a different direction. The French developers are more focused than ever to purchase licenses instead of companies.

EA’s attempt to acquire Take Two has shaken confidence that EA will make a bid on Ubisoft. In reaction many investors have jumped ship causing the recent drop of 1.85 pct in shares. Lighting a fire under the collective butt of the French developer Guillemot stated, ”The desire of EA to buy Take Two pushes us to go faster, to accelerate internal growth but also to look at acquisition opportunities.”

The focus on new licenses, translating to new games, is a welcome relief after the recent trend of conquer and devour. Ubisoft has a history of creating excellent franchises and if the rest of the companies focus on corporate reshufflings while Ubisoft concentrates on getting new titles and ramping up production on forthcoming licensed titles like the television based Heroes, and finally getting Haze a real release date more power to them.

In this atmosphere of business deals and takeovers that is only accented by the ever-present console war, it’s nice to hear about a big name game maker who is concentrating on what they should be, games.

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