UPDATE: Warner Bros. has since stated that July 16 is not the release date for Batman V Superman: Dawn of Justice' Blu-ray. No date has been released yet, but we'll be sure to update you when we have more information.
With the world abuzz about Batman v Superman: Dawn of Justice, there's very little left to the imagination when it comes to where the film will go next. Making itself a bonafide hit, the next test will be how well the film does in its extended home video release. In case you were wondering, that test arrives on July 16th, deep in the heart of summer movie season.
This news comes from Forbes, who scooped the timing over the weekend that Batman v Superman: Dawn of Justice shook the box office world. With $170 million in the bank domestically, and records being broken left and right in a mere couple days of release, the next phase of Zack Snyder's cinematic endeavor will undoubtedly be met with equal enthusiasm.
It's already been confirmed that the Ultimate Edition to Batman v Superman: Dawn of Justice will have scenes of violence, as well as an extended ending and other goodies added back into the film's theatrical cut. This will turn the 2 hour and 31 minute theatrical cut into a 3 hour experience that will also reveal Jena Malone's role in the pre-summer blockbuster, as well show off some extra action involving Jimmy Olsen's first act cameo. But perhaps the most interesting about Batman v Superman: Dawn of Justice's Ultimate Cut, is its specific choice in release date.
A July 16th release date would put Batman v Superman: Dawn of Justice in direct competition with the theatrical release of Paul Feig's Ghostbusters reboot, as the Ultimate Cut would drop on the Saturday after that film opens. While Blu-ray and DVD releases usually break on Tuesdays, putting a film as huge as Batman v Superman: Dawn of Justice on shelves on such a date would allow more people to rent or buy the film easily, rather than having to scramble to obtain a copy on the way to or from work.
Not only would repeat audiences be allowed the convenience of seeing the Ultimate Cut that much easier, new audiences will be rent to pick-up a copy, watch it at any point during the day, and bring it back for another lucky fan to pick up later in the evening. But perhaps the greatest sticking point for this release window is that the convenience just might cut into the business for Sony's already hotly debated reboot, thus making Batman v Superman: Dawn of Justice an even bigger hit. For a film that worried critics and fans alike before its ultimate debut, this is quite possibly the greatest vote of confidence in the film's success.
Batman v Superman: Dawn of Justice is still a hot ticket at the moment, so it may seem a bit early to talk about the home video release. But for fans who can't get enough of the last son of Krypton going head to head with the Caped Crusader, its arrival can't come soon enough. Still, you can see Batman v Superman: Dawn of Justice in theaters now, if only to see what all of the hype is about.
CinemaBlend's James Bond (expert). Also versed in Large Scale Aggressors, time travel, and Guillermo del Toro. He fights for The User.
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