Man Of Steel's Mysterious Viral Promotion Leads To New Site

Zack Snyder’s Man of Steel is a strange beast of a summer film. It’s based on one of the most popular characters in fiction, yet its director is one of the most polarizing filmmakers in Hollywood. It’s guaranteed to make money, but the film’s ridiculously bloated budget of around $225 million is a daunting number to try and recuperate in a summer that has plenty of other blockbusters to go around, especially when one considers Man of Steel’s promotional campaign isn’t even a part of that money.

The transmissions coming through the film’s Deep Space Radio Wave (DSRW) Project website are now seemingly complete, with the static eventually revealing itself as a message, decoded as “You Are Not Alone,” which sounds like just the kind of ominously veiled threat that General Zod would be sending Superman. The Man of Steel website still has a static video – probably featuring Zod’s shield – and apparently the page’s source code includes a timer that is ticking down to 5pm PDT today. It’s thought that a third trailer for the film could debut tonight, perhaps coinciding with Henry Cavill presenting at the MTV Movie Awards.

And if that’s not enough, keen-eyed Los Angeles residents sent pictures (seen above) to the Man of Steel Facebook page featuring two billboards that Warner Bros. set up. One features a distorted image of the Superman emblem, but the other is a series of Kryptonian numbers, the same used for the DSRW website. It turns into the IP “,” which leads to, but for now, that just immediately redirects to the Warner Bros. website. I think you’ll agree it’s pretty disappointing to get a dead end like that, especially since a billboard is advertising this thing. Superman may be faster than a speeding bullet, but his marketing team is slightly rough around the edges.

Stay tuned to Cinema Blend for all your Kryptonian translation needs, and we’ll hopefully have something more to show you later tonight. And maybe once the film finally gets released on June 14, we can finally see if all this expensive advertising was worth it.

Nick Venable
Assistant Managing Editor

Nick is a Cajun Country native and an Assistant Managing Editor with a focus on TV and features. His humble origin story with CinemaBlend began all the way back in the pre-streaming era, circa 2009, as a freelancing DVD reviewer and TV recapper.  Nick leapfrogged over to the small screen to cover more and more television news and interviews, eventually taking over the section for the current era and covering topics like Yellowstone, The Walking Dead and horror. Born in Louisiana and currently living in Texas — Who Dat Nation over America’s Team all day, all night — Nick spent several years in the hospitality industry, and also worked as a 911 operator. If you ever happened to hear his music or read his comics/short stories, you have his sympathy.