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Feig spoke to Collider at CinemaCon about his ambition for the Play-Doh movie, and he confirmed, "It’s gonna be a big movie, big in scope." Currently hard at work bringing the new female-driven Ghostbusters to the big-screen, Feig also explained how he got involved in the project, admitting that he was originally flummoxed with how a Play-Doh movie could even be molded. He said:
My company was approached by Hasbro with this property and at first I was like, ‘How do you make a Play-Doh move?’ And then I was like, ‘Wait, it’s colored clay. It’s Claymation!’ So then we had an idea that we really liked and then we brought [screenwriter] Jason Micallef in and kicked it around with him, he went away and put together a pitch, came, back, and it’s the funniest – I just think it’s hilarious.
Hopefully Feig won’t be the only one who ends up finding Micallef’s script hilarious. It will be interesting to see if the pair simply follows the path that The Lego Movie laid out for them and create a variety of different worlds and universes that their characters travel to and from, or if they’ll attempt a truly modern, unique spin on the material.
The fact that Paul Feig insists that the Play-Doh movie will have a humungous scale, and will now be animation rather than the live-action that was previously teased, suggests that it will be riotously over the top and will constantly be whizzing between different locales. This could end up being The Lego Movie meets Fantastic Mr Fox, which is a tantalising proposition if ever I've ever heard one.
However, there is one rather big problem moving ahead for Play-Doh: Paul Feig is a rather busy boy at the moment. Not only is he currently putting the finishing touches to Spy, which sees him team up with Melissa McCarthy for a spoof on the spy genre, but he’s also developing the latest Ghostbusters movie, which will be led by Kristen Wiig, Leslie Jones, Kate McKinnon, and, you guessed it, Melissa McCarthy. This doesn’t leave him with a lot of wiggle room for Play-Doh.
Hopefully by the time Micallef, who previously wrote the relatively funny 2011 dramedy Butter, has turned his "hilarious" pitch into a bona fide script, Feig will have figured out when he can get to work on Play-Doh. Until then, The Lego Movie Sequel and The Lego Batman Movie’s release dates continue to inch closer, while Hasbro is also developing Jem And The Holograms and Magic: The Gathering.