Studios were terrified for years to put anything up against the Saw franchise during Halloween time. Then, last year, a tiny shoe-string budget flick called Paranormal Activity proved to be David in the fight against Goliath, trouncing the long-running series in its opening week by $7 million. The way the film gained steam was by only releasing it in areas that requested it and now, with Paranormal Activity 2 set to drop this October, they are bringing back that idea with a sweepstakes.
Paramount Studios has issued a press release that they will be beginning a Demand It campaign for the film. Beginning at midnight tonight (which time zone isn't specified), you'll be able to send in requests to see the film for free in your home town at 11:59 pm on October 20th, two days before the film's wide release. The 20 cities with the highest wins! Head over to www.ParanormalMovie.com at midnight tonight to request the film. Check out the full press release below.
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