Avengers: Endgame is officially in theaters and it seems almost destined to become a box office legend. But even though Endgame is the big title right now, there are other movies in theaters as well, such as the horror flick The Curse of La Llorona. The film came out last weekend, but with all eyes on Endgame now, the marketing for Llorona decided to have a little bit of fun with the Marvel blockbuster. Check out this official character poster for Llorona mimicking Avengers: Endgame.
If you didn't manage to catch the film last weekend, The Curse of La Llorona follows a mother in 1970s Los Angeles who must save her children from a ghost who is trying to steal them away. The film was directed by Michael Chaves, written by Mikki Daughtry and Tobias Iaconis, and starred Linda Cardellini, Raymond Cruz and Patricia Velásquez.
The movie received mostly negative reviews, with critics noting issues with the film's storytelling and an over abundance of jump scares. The film earned $62 million worldwide at the box office off of a reported $9 million budget, so it can't be considered a box office failure.
However, Avengers: Endgame basically made The Curse of La Llorona's entire worldwide take in one night, so you can understand why La Llorona is trying to catch some of that Marvel hype.
The horror film shared a character poster of its titular ghost, but the format of the poster should be more than familiar to Marvel fans. It's based on the Avenge the Fallen character posters that featured both the alive and Snapped superheroes. Only this time, it's "Avenge the Children."
Not content to leave it there, the caption for the Instagram post reads "Twice the scares, half the time," a reference to Endgame's colossal three hour runtime. Llorona is a much shorter, breezier 93 minutes long film.
You can hardly blame the movie for trying to capitalize on the hot movie of the weekend (and likely the next several weekends). Llorona didn't exactly set the world on fire last week, but it could be a decent alternative option for people who are looking for non-superhero-related thrills this weekend. Plus, May is going to be an absolutely jacked month for movies, with Detective Pikachu, Aladdin, and Godzilla: King of the Monsters all coming out shortly. Llorona doesn't have much more time to stay on the board before it starts to get very crowded.
Avengers: Endgame might be on a lot of people's minds, but The Curse of La Llorona is also in theaters and ready to give some scares to those looking to do something else this weekend. For everything else coming to theaters this year, be sure to check out our 2019 movie release guide.
Matt has lived in New Jersey his entire life, but commutes every day to New York City. He graduated from Rowan University and loves Marvel, Nintendo, and going on long hikes and then greatly wishing he was back indoors. Matt has been covering the entertainment industry for over two years and will fight to his dying breath that Hulk and Black Widow make a good couple.
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