UPDATE: Yep, the Father's Day weekend results are in, and Box Office Mojo's projection was apparently correct. Avengers: Endgame ended up in 11th place, just missing the cut for the top 10 with its Jun 14-16, 2019 estimated gross of $3.5 million. That wasn't enough to pass Ma's $3.6 million to take 10th place. Endgame has a current worldwide gross of $2,742,491,359, although maybe that will be adjusted up when more foreign receipts come in from the weekend. Avatar is at $2,787,965,087.
Many outlets that cover weekend box office, including CinemaBlend, stick to the top 10 chart, rather than posting how, say, 100 different movies did in their various theater counts. Avengers: Endgame has been in the top 10 chart since its late April debut, and it was #8 last weekend with about $4.8 million. But Endgame may end up slipping from the top 10 this weekend.
Or it may not, it depends on the prediction.
Over at Box Office Mojo, they posted this box office forecast before the weekend:
Men in Black International (4,224 theaters) - $28.0 M
The Secret Life of Pets 2 (4,564 theaters) - $25.0 M
Aladdin (3,556 theaters) - $15.6 M
Shaft (2,952 theaters) - $14.0 M
Dark Phoenix (3,721 theaters) - $13.1 M
Godzilla: King of the Monsters (3,207 theaters) - $7.4 M
Rocketman (3,052 theaters) - $7.3 M
Late Night (2,218 theaters) - $5.5 M
John Wick: Chapter 3 - Parabellum (2,033 theaters) - $4.5 M
Ma (1,782 theaters) - $3.2 M
Again, that was a forecast for before the weekend, not actuals of how things have turned out yet.
You can see that Avengers: Endgame did not make the top 10 cut of that list.
Head over to Box Office Pro, and here is their three-day weekend forecast:
Men In Black International - $28,000,000
The Secret Life of Pets 2 - $25,800,000
Shaft (2019) - $20,000,000
Aladdin (2019) - $16,200,000
Dark Phoenix - $13,000,000
Rocketman - $9,300,000
Godzilla: King of the Monsters - $8,000,000
John Wick: Chapter 3 – Parabellum - $4,400,000
Avengers: Endgame - $3,600,000
Late Night - $3,500,000
As you can see, this list has Endgame making $3.6 million and staying on the top 10 chart. Box Office Mojo figures Ma will make the top 10 list but not Endgame, and Box Office Pro has the opposite.
All of this will be cleared up by the end of Father's Day weekend. The top 10 chart is just one more arbitrary benchmark, but it's also a sign that Avengers: Endgame is indeed leaving its lofty perch above the box office.
Forbes even pointed out that Avengers: Endgame may have just passed its final box office milestone before leaving theaters; its 47-day domestic total earlier this week came to $825.825 million. That put Endgame just over the adjusted-for-inflation domestic total of Jurassic Park, making it #17 on the list of inflation-adjusted grossers.
Yeah, it's kind of a participation trophy milestone. But sure. Add it to the list of everything else Avengers: Endgame has already achieved.
I am still mostly confident that Avengers: Endgame will beat Avatar eventually, but that eventually may have to wait for a Marvel re-release. Maybe next year, in honor of Tony Stark's sacrifice? Make it Tony Stark Day. Do it every year until Avatar is defeated. And then keep going anyway. It's a pipe dream, I know. But it's my pipe dream.
This isn't meant to be a very strong weekend overall, with so many franchise movies underperforming. Are you seeing anything this weekend? Is it Avengers: Endgame for the 90th time? If not, what are you seeing?