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Lively, bouncy and uniquely informative at its best and aggressive, pushy and even tyrannical at its worst, Alec Baldwin’s rambunctious and wonderful Twitter account officially turned the lights out a little less than a week ago. Always the sort prone to mood swings and course corrections, however, most thought the shuttering was merely temporary, as it was before, but if its owner, Alec Baldwin, and his latest comments are to be believed, we’ll never get a chance to admire the account’s rant-based genius again.
Here’s what Baldwin told Vanity Fair when asked if he would ever return to the social media site…
Never. No. I went to Jimmy Gandolfini’s funeral, and when I was there I realized Jimmy Gandolfini didn’t have Twitter. Jimmy Gandolfini was so beloved as a person, and he was so admired as an actor, and he didn’t give a fuck about social media. I really learned a lesson at the funeral. I said to myself, This is all a waste of time. Meaning it’s fun sometimes, but less and less, and less. It’s just another chink in your armor for people to come and kill you. I stopped and said to myself, I’m going to try where I just don’t do this anymore.
When Twitter first started, it was a bit like the Wild West with celebrity accounts. Unsure of the potential repercussions, publicists weren’t as forceful in their pleas to remain completely PC, and unsure of the marketing implications, these accounts weren’t quite as vocal about hyping their own projects. Years later, however, an overwhelming majority of celebrity Twitter accounts are largely snoozefests. Sure, they offer the occasional “personal tweet”, but they’re almost always bland and overly sanitized. Baldwin’s account, on the other hand, never lost that initial fuck-it attitude. From imploring fans to give him random New York-related sports score updates while he was at work to firing warning shots about shitty neighborhood service, the account never pulled a punch and never left a good conversation half-finished.
As you can see...
It’s possible Alec will change his mind and fire up the Twitter app for his phone sometime in the future, but as of right now, I’m not sure any of us can count on that. Instead, all we can do is mourn the loss of arguably the single greatest Twitter account in history. It came. It ranted, and it sure as hell conquered.
This one goes out to you, Alec Baldwin’s Twitter account. Our thoughts are with your former followers during this depressing time of need…