Megyn Kelly continues to have a rough time over on NBC. Ever since Kelly left Fox News for NBC, the anchor has failed to acquire big numbers in her time slot on The Today Show. More often than not she attracts more negative attention than she does viewers, a factor that is hurting her show this month. It's no secret that Kelly has been struggling in the ratings, but the latest Nielsen data proves that things haven't gotten any better. Currently, Kelly is on track to deliver historically low sweeps numbers for The Today Show.
The data is in and November could be a bad month for Megyn Kelly and her 9 a.m. segment of The Today Show. Even though the month isn't over yet, according to The Wrap, Kelly is on track to deliver historically low numbers for the November sweeps period. Her show has only acquired 699,000 views in the coveted 25-54 year old demographic. In the 18-49 demographic, that number decreases to 548,000 daily viewers. Overall, the show logged 2.296 million viewers on average. This means that if things stay where they are, not only will Kelly have historically low sweeps numbers, but she'll have the lowest sweeps numbers of any period since the Today franchise first claimed the 9 a.m. hour in 2000.
It is important to note that the 7 and 8 a.m. slots have also seen a dip in ratings, but not to the same scale as Megyn Kelly's. These poor ratings are also affecting the rest of the NBC lineup, such as Kathie Lee Gifford and Hoda Kotb's show at 10 a.m. Reportedly, the 9 a.m. hour has seen a 29 percent drop compared to the same time period in 2016. However, Kelly's November is not as bad as her October, though, that's a very small victory right now. She also received a boost in ratings after she began talking about sexual harassment issues, such as the recent firing of Charlie Rose.
Megyn Kelly, formally known for a harder style while at Fox News, has attempted to show her softer side for a daytime audience. However, a series of missteps and bad interviews have plagued her program. Kelly received bad press after she opened an interview with Jane Fonda questioning her about her plastic surgery, and Debra Messing stated she regretted going on the show to promote Will and Grace after Kelly made an insensitive joke. Her interviews with Vladimir Putin and Infowars' Alex Jones during her Sunday show also didn't do her any favors.