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Starz’s new drama Black Sails got a big advertising push at San Diego Comic-Con over the summer, with a giant ship replica and a screening of the first episode to explain why buzz was at an all-time high. The drama continued that advertising trend at New York Comic-Con, releasing a brand new trailer for the drama, which is set to premiere in 2014.
The first trailer for the drama got into detail about “not showing fear.” The new trailer takes this idea a step further and discusses actually fearing no one. The men in Black Sails are living in the New World in a place called New Providence. The pirate’s world is one that is far removed from that of King and kingdom. It’s a world that is largely untamed and a world in which anything goes, including smuggling, prostitution, and plundering. In the trailer we get to see the men and women who are living in this world. Life doesn’t seem particularly easy. The clothing of the crew is torn and haggard and there’s a mean glint in most of the major players’ eyes. However, at the end of the trailer Captain Flint (Toby Stephens) has a moment of triumph when he declares, “No matter the struggle, no matter the cost, I’m going to make you the princes of the New World!”
The Treasure Island prequel story is set 20 years before Robert Louis Stevenson’s famed novel. In the series, a crew of sailors located out of New Providence will work to bring in bounty and be much afeared. The crew is led by Toby Stephens’ Flint but will also feature a slew of pirates, including John Silver, played by Luke Arnold. Actor Zack McGowan is set to play a rival pirate and Bear Mcreery is signed on to put together the music for the first season. Oh yeah, and Michael Bay is executive producing the drama. You can’t nab a much bigger name than that.
Starz has done a pretty good job of putting together advertisements for the series that show off the action and the rallying pirate speeches without telling audiences exactly what the plotlines in the show will involve. The previews have been intriguing but quick and the new trailer is no exception. In a pretty bold move, Starz has renewed the drama for a second season before its Season 1 premiere, which means the network is confident in its new drama. Luckily, we only have a few more months to wait to decide whether Black Sails will be worth our time. The drama is expected to hit the subscription cable channel in January of 2014. In the meantime, you can work on your pirate speech.