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Girls may age, but that doesn’t mean they have to grow into more pleasant women. Seven years after Tim Meadows made the Plastics stay past four, the mean girls theme is all ready to grow up. MTV has ordered a script for a new single camera comedy focusing on bitchy women and their relationships in the workplace. The currently untitled mean girls project will further promote MTV’s focus on moving into scripted television.
Not only will the comedy help MTV move into scripted fodder, it’s also another push from the network to age its audience somewhat. The always youngish-skewing network is still doing well with teen programming, renewing both Awkward and Teen Wolf. However, Jersey Shore has given the network a taste of what it's like to pull in older teens and twenty somethings, as well. It’s certainly a different market to advertise to. Last month, MTV ordered two projects, Underemployed and Zach Stone Is Gonna Be Famous featuring plots and problems facing people in their twenties.
If the untitled project goes to series, third will be a charm. According to THR the project will be written and executive produced by Lisa Parsons, who has written on Arrested Development and It’s Always Sunny in Philadelphia. Parsons will be joined in producer capacity with Community’s executive producer Russ Krasnoff. With that kind of resume to back it up, the comedy stands a fighting chance. I might even traipse on over to MTV to check it out when it airs.
Not only will the comedy help MTV move into scripted fodder, it’s also another push from the network to age its audience somewhat. The always youngish-skewing network is still doing well with teen programming, renewing both Awkward and Teen Wolf. However, Jersey Shore has given the network a taste of what it's like to pull in older teens and twenty somethings, as well. It’s certainly a different market to advertise to. Last month, MTV ordered two projects, Underemployed and Zach Stone Is Gonna Be Famous featuring plots and problems facing people in their twenties.
If the untitled project goes to series, third will be a charm. According to THR the project will be written and executive produced by Lisa Parsons, who has written on Arrested Development and It’s Always Sunny in Philadelphia. Parsons will be joined in producer capacity with Community’s executive producer Russ Krasnoff. With that kind of resume to back it up, the comedy stands a fighting chance. I might even traipse on over to MTV to check it out when it airs.