Capcom's Better Business Bureau Rating Drops Due To DLC Fiasco
Author: William Usher
published: 2012-04-11 03:49:36
Congratulations gamers. Pat yourselves on the back. Drink a cold one and high-five whichever buddy is closest to you. You've earned it. That's right, score one for righteous gamers and radical consumers the world around, you've effectively put a dent in Capcom's Better Business Bureau rating.
Effectively, the company's rating has dropped down three whole grades from an A+ down to a B. They now have more than 42 closed complaints with 40 of those being resolved with the assistance of the Better Business Bureau and more than 36 complaints closed within the last 12 months. This is up from the company's previous 10 complaints as of April 3rd, as reported by JoyStiq .
Originally we reported about gamers who came forward and were willing to work with us to help expose Capcom's shady practices by printing their Better Business Bureau responses from Capcom online. This included Capcom's first response to disc-locked content, as well as Capcom's second response regarding the lack of the pair-play feature for the Xbox 360. I'm sure having to pay for the ending to Asura's Wrath also may have had something to do with it, too.
The outpouring of rage and the build up of surmountable discontent came forward in a united, visceral scream from the charred throats of incensed, hurt and beleaguered gamers. In other words, we whined and the Better Business Bureau listened.
While websites like IGN put us down for our sense of "entitlement", and people like Michael Pachter badgered us for our protests, it all amounted to something tangible in the end, kind of.
While the rating doesn't say a whole lot about Capcom, the fact that in just a few short days they went from an A+ rating down to a B (and I wouldn't doubt that they'll hit a B- soon) shows that we can at least make a difference from a public relations standpoint.
The reason the rating dropped so quickly is because of the outpouring of all the complaints gamers came together to file. Video game consumers have become fed up, they've become tired of the business-oriented bull crap and they've decided to do something about it.
At this point it's tough to say if any of this will make a difference but I can at least speak from my own position that it feels like a win against something that almost seemed impenetrable. The NPD results for the sales of Street Fighter X Tekken throughout March should be telling. We also really won't know how much it's hurt Capcom until the PS Vita version launches this fall along with the 12 additional DLC characters. In the meantime, chalk up one win for gamers.
As always, stay classy Capcom...stay classy.
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