Oprah's Next Chapter Premieres To High Ratings For OWN

By Jessica Grabert 2012-01-03 19:00:02 discussion comments
Oprah's Next Chapter Premieres To High Ratings For OWN image
The appearance of Oprahís Next Chapter on OWN was a breath of fresh air for the struggling network, who needed more from its namesake to really compete. Though there was no doubt giving Oprah her own hour would push the network in a specific direction, there was still a nagging worry it wouldnít go as well as anyone had thought. Turns out, Oprahís Next Chapter did do well, and it didnít, depending on your outlook.

Oprahís Next Chapter premiered on January 1. During the first episode, Oprah spent a day with Aerosmith singer Steven Tyler. The two drove around, walked in the woods, met up with Tylerís daughter, Mia, and even spoke with Tylerís now fiancť, Erin Brady. The whole format seems to have worked. According to Deadline, the episode brought in 1.1 million viewers, ranking it as the second highest ever telecast on OWN, following Season 25: Oprah Behind The Scenes, a special that premiered on January 1, 2011.

Hereís where the glass-half-empty outlook could make an appearance. Sure, Oprahís Next Chapter did well, garnering a larger audience than OWN normally sees. However, 1.1 million viewers isnít even close to the 16.4 million viewers Oprah managed for The Oprah Winfrey Show last May. Itís not even a lot compared to some of the numbers other cable stations are doing. If Oprah can keep up the interesting content, I have every faith Oprahís Next Chapter will pick up viewers as it moves along (although maybe not in the droves Oprah has seen in the past). Hopefully, that will be enough to keep OWN on track.
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