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When it comes to Call Of Duty: Infinite Warfare, the reveal of the game didn't get off to the best start, but Activision is going to do its damnest to make the fans of Call Of Duty change their minds. And to turn up the heat, they've now cast one of Game Of Throne's most popular actors.
Activision is bringing good ol' Jon Snow (Kit Harington) into the mix to play the villain in Call Of Duty: Infinite Warfare. In a press release, narrative director of Infinity Ward Taylor Kurosaki said,
Kit is an amazing talent, and the consummate pro. Our story is about an epic showdown of opposing forces, and Kit immersed himself into the role and truly became the embodiment of the enemy, the Settlement Defense Front. We can't wait for fans to see Kit play an entirely different kind of character.
Harington is well-known for his role on Game Of Thrones as Jon Snow, for those who don't know. Chief marketing officer of Activision Tim Ellis said,
Gathering this level of talent together for this role speaks to our studio partner's drive to deliver a powerful narrative in Call of Duty. We challenge ourselves to constantly be fresh and expansive in creating gripping, immersive experiences that are exciting to play for our fans every year.
Obviously, it sounds like Activision is doing all they can to make fans see Call Of Duty: Infinite Warfare in a new light, from the special fan event this September to adding a Game Of Thrones favorite to the game's cast. It's no secret that the overwhelming response to the reveal trailer was highly negative, landing it a number two spot on YouTube's most disliked videos ever. The reveal trailer paled in comparison to Call Of Duty's competitor, Battlefield 1's reveal trailer, and everyone knows it. Now it's all about trying to climb out of this hole they've sunken into, even if it means spending the extra dough to add an award-winning voice cast. And Kit Harington's character was the center of TV drama for quite some time while fans mourned the possible loss of his character from Game Of Thrones, until he was brought back again. It only seems fair that Activision zeroed in on this specific character from the show, seeing how much of a pull he has with the media and how popular he currently is.
Yes, this could seem like a cry for help for the Call Of Duty franchise, but like I've said in earlier articles, if anyone knows how to boost marketing for a game (and has the money to do it), it's Activision.
Activision will be having their E3 showcase on June 14, showing off Call Of Duty: Infinite Warfare, Destiny: Rise Of Iron and Skylanders Imaginators.