Xbox One

There are a bunch of gaming trends in today's mainstream market that gamers absolutely abhor. The core reality of the situation is that gamers tolerate and put up with plenty of crappy business models and decisions that affect the landscape in drastic ways, but one trend in particular is something even Xbox head honcho Phil Spencer doesn't like.

The comment was posted up on Phil Spencer's official Twitter account, where he stated that platform and limited time exclusive DLC fragments and prevents gamers from thoroughly enjoying content.

Previous to that statement the boss man explained in a series of tweets that he's focused on growing all of gaming, not just segmented markets. They're trying to expand the Xbox brand with new and innovative properties. This was in response to a fan who asked if Crytek's Ryse would be receiving a sequel of sorts. Spencer mentioned that it was about maintaining a balance between the classic games that the core fans love, and new properties that can expand the market and reach new demographics.

It is true that you definitely need a balance. Constantly trying to just find a new audience while abandoning the old one is a quick way to lose your entire market, something that Microsoft witnessed firsthand when they drove away most of their core audience right into the arms of Sony's PS4 after the abysmal series of DRM-themed announcements for the Xbox One.

However, Spencer calling out timed exclusive DLC is a little like the pot calling the kettle black. Heck, one of the big sellers from 2015 was a timed exclusive for the Xbox One... Rise of the Tomb Raider. Some gamers pointed out to Spencer that while he may not like the practice, the Xbox brand was and still is one of the biggest culprits of timed exclusivity, especially during the Xbox 360 era with Call of Duty DLC.

Spencer tried to cool tempers by admitting Xbox has had timed exclusive content, but it was still a practice he didn't like.

Not everyone was pleased with Spencer's response, calling it "damage control".

I generally agree with much of what he says, but the Xbox brand during the seventh gen was notorious for timed exclusivity. Now this is different from a third-party studio exclusively launching a game on a platform either due to budgetary, technical or licensing purposes; we're talking about multiplatform games with content being limited to a specific platform for a specific amount of time.

In that regards, we're seeing Sony take advantage of that policy a lot now that they've taken the lead with the PS4, but the Xbox 360 had tons of timed exclusive deals, mostly made in collaboration with big Western releases.

Heck, Microsoft just recently cut a deal with Ubisoft earlier in the year for timed DLC for The Division, so I think before Spencer takes the policy to task he might want to first work with others within the Microsoft camp in culling that policy from practice.

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