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Zombie super fans now have the ability to destroy their family's financial stability by purchasing a collector's edition that's more expensive than a fully loaded Ferrari. Dying Light's 'My Apocalypse' edition will cost about $386,000, because it comes with a house.
The bundle is the result of an exclusive partnership between Techland, Dying Light's developer, and GAME, a British video game retailer. It includes a vacation to Poland, a life-sized Volatile, and a zombie-proof log cabin.
Here's the rundown, according to Techland's press release:
- Custom built Dying Light Zombie Home by Tiger Log Cabins
- Zombie avoidance parkour lessons with Ampisound, the team behind the internet smash Dying Light Parkour POV video
- Be The Zombie match with devs where you win so you can brag to your friends how “leet” you are
- Trip to Techland in Wroclaw, Poland, to meet the dev team and party with Steve the Zombie Consultant
- Your face skinned onto your Night Hunter character model
- Dying Light branded night vision goggles + adult diapers for the night portions of the game
- x4 signed Steelbox editions of Dying Light
- x2 Top of the line Razer Tiamat headphones
- Human sized Volatile figurine to use as a deterrent on human raiders
Tiger Log Cabins has been bragging about its apocalyptic structures for a while. The company unveiled the ZFC-1, which stands for "Zombie Fortification Cabin," just before Halloween. For about $100K, you could enjoy reinforced slit windows, barbed wire trim, and a small garden.
It also includes a 10-year anti-zombie guarantee.
The 'My Apocalypse' collector's edition is obviously a wacky PR stunt. I enjoyed my time with Dying Light, and I hope it gets a sequel, but the game has more than enough problems to justify skepticism. So, very few Dying Light fans are going to be enthusiastic enough to pass up a Lamborghini for a cabin and a fancy pair of headphones.
Plus, this isn't the first time we've seen this kind of marketing strategy from GAME. In 2013, the retailer partnered with Deep Silver on a one million dollar special edition. The Saints Row IV 'Wad Wad' Edition was a one-of-a-kind collectors pack that included a space flight, plastic surgery, a Lamborghini Gallardo, and a Prius.
Though, the 'Wad Wad' edition didn't offer any zombie protection. So, the Dying Light package seems like a better investment.