Big Brother Reportedly Changed Up Its Live Feeds Plans, And I'm Flabbergasted By How Much Fans Will Be Missing
This is going to impact Season 27.

The Big Brother's twisty Season 27 premiere of is imminent, which means it's nearly time for fans to utilize Paramount+ subscriptions for, at least in my case, more time than Iany other point throughout the year. Big Brother live feeds have existed for decades so the most diehard fans of the show can watch feverishly and report on all the things CBS' time slots can't (or won't) cover. Unfortunately, Paramount+ is changing how it's feeds work this season, and I'm quite surprised by how late they're starting.
Along with prominent former BB Houseguests like Cory Wurtenberger, I have pleaded for CBS to bring back the live move-in, or at the very least, to bring back the live feeds on the first night. Unfortunately, that won't be happening in Season 27, and I'm truly flabbergasted by how delayed the feeds are starting, even more so than by this season adding another mystery Houseguest for a couple of reasons.
Big Brother 27 Is Likely Not Starting Live Feeds Until After The Veto Competition
While Big Brother will be gifting us 90-minute episodes right out of the gate and all season long, we now have an idea as to why CBS might have been so gracious with airtime. BB insider Sharon Tharp announced the alleged start times for the live feeds for Season 27, and they're way later than I expected:
The #bb27 live feeds kick off Sunday, July 13 at 9:30 p.m. PT.July 2, 2025
During the standard season of Big Brother, the game usually features the HOH competition happening on Thursday night, nominations take place on Friday, and then the veto competition happens on Saturday. It's looking like the live feeds won't begin until evening on Sunday for the Season 27 Houseguests, potentially long after all discussions about who will be sent home take place.
I should add the caveat that this is just how things would go in the standard season of Big Brother. I'm not ruling out the possibility that the rules are changing up a bit for the first week of the competition, and maybe that's why producers felt it was ok to start to live feeds so late. That said, if I tune into the premiere on Thursday and it seems like everything is business as usual, I'm going to be ticked off.
Beyond Gameplay, The First Week Of Feeds Is So Critical For Context
The worst part about tuning into the live feeds late is the amount of catch-up viewers will have to do to try and figure out alliance dynamics. The first few nights usually show Houseguests forming alliances, any early tension that develops between players, and we get to see how the first Head of Household's reign is being received by others in the game. A lot happens that sets the tone for the rest of the season, and it's a shame we're not going to see any of that unfiltered.
As an example of big things that happened in the early game, we would've missed Frenchie's chaotic HOH reign in Season 23, the truth behind Paloma Aguilar and Taylor Hale's feud in Season 24, and Luke Valentine would've been ejected from the game two days after feeds started.
Your Daily Blend of Entertainment News
Those are all significant moments from the past few seasons, which makes me all the more anxious that we're going to be joining the party late for Big Brother Season 27. Of course, maybe it'll all be fine, and I'm just one of many anxious BB fans hoping this season will be as strong as the past ones. Honestly, we'll just have to wait and see how this all turns out and how much it impacts the season.
Big Brother Season 27 will premiere on Thursday, July 10th at 8:00 p.m. ET with a 90-minute episode. We won't be getting the live feeds until Sunday evening after that episode airs on the West Coast, but I'll be up and waiting to see the opening minutes of unfiltered and raw footage along with many others!

Mick Joest is a Content Producer for CinemaBlend with his hand in an eclectic mix of television goodness. Star Trek is his main jam, but he also regularly reports on happenings in the world of Star Trek, WWE, Doctor Who, 90 Day Fiancé, Quantum Leap, and Big Brother. He graduated from the University of Southern Indiana with a degree in Journalism and a minor in Radio and Television. He's great at hosting panels and appearing on podcasts if given the chance as well.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.