Sony has been on a roll with the PS4 lately. Ever since it came onto the scene in 2013 the console kicked butt and took names. An absolutely horrendous marketing presence from the Mattrick-era Xbox One and a proper media campaign from Sony helped propel PS4 to the forefront in a big way, especially in Europe.
Speaking with VG 24/7, SCEE president Jim Ryan explained in no uncertain terms that Sony is killing it in Europe with the PS4. The European president of Sony Computer Entertainment stated...
[…] we have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don’t think market-share’s any less than 70%, and frequently greater than 90% in continental Europe.
Market share in Europe isn't much of a surprise. In the past there have been reports about the PS4's sales performance in various regions throughout Europe. We know that the PS4 is killing it in Germany and Spain, as well as outpacing the Xbox One and Wii U in the U.K., regularly. In fact, back in late 2014 the PS4 was outselling the Xbox One 7-to-1 in Spain.
Just at the beginning of the year the PS4 managed to surpass the 18.5 million install base, continuing its dominance over the other two competitors.
Reports from way back in mid 2013 also had predicted that the PS4 would have a sizable 50% market gain over the Xbox One. Little did they know that the 50% margin would turn into a market share blowout of 90% in Europe.
During a brief period Microsoft did manage to outsell the PS4 during a price-cut and the early launch of Titanfall for the Xbox One back in early 2014. However, that short spurt of sales didn't last for too long and things managed to get right back to normal with Sony taking control of the console race.
Quite naturally, the massive lead and steady sales momentum of the PS4 led VG 24/7 to ask Ryan about a potential price cut for the $400 beast. According to Ryan there won't be any price cuts coming for the PS4 anytime soon, stating...
We’re happy with the price and we’re happy with the value proposition.
It makes sense given that they're in the lead and there are no complaints about the price to value situation, so they just have to rely on the software to sell the hardware.
Microsoft is still playing catch-up at this point via price-cuts and regular deals, and with the addition of backwards compatibility I could definitely see them gaining significant ground in the U.S., this fall. But for now, Sony is king when it comes to market share in Europe.
The only thing Sony may need to be careful of is getting to high and mighty as they did during the PS2 era where they thought they were infallible, causing them to make some very poor decisions with the PS3 that landed them in last place throughout most of the seventh gen.