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Okay, fess up. Who told Nintendo about DLC? It looks like the publishing giant has finally figured out how to continue making money off of its customers in the form of post-launch content, preparing to release three new bundles of levels for New Super Mario Bros. 2 this Thursday, Oct. 4.

Now that the Wii U looks to be the first Nintendo console to at least try to get online functionality right, it makes sense that they would also finally get a handle on this whole DLC business with the latest generation of consoles and handhelds. They may be late to the party, but by charging $2.50 for a bundle of three Coin Rush levels, they’ve certainly demonstrated an understanding of how to ask a bit too much for a bit too little.

On Thursday, three Coin Rush Packs will be made available to U.S. New Super Mario Bros. 2 players for $2.50 a pop. These include the Nerve-Wrack Pack, the Gold Rush Pack and the Coin Challenge Pack A.

As you might have guessed from that “A” at the end of the Coin Challenge Pack, Nintendo has also announced that more DLC will be coming down the pipeline over the next couple of months. DLC pack two is expected by the end of October with DLC pack three set to light up your 3DS in late November.

“Nintendo fans have really enjoyed the fun and competition of Coin Rush Mode, recently surpassing more than 100 billion total coins collected worldwide,” said Nintendo of America’s executive VP of sales and marketing, Scott Moffitt. “These new packs offer completely new levels that fit into the New Super Mario Bros. 2 world, but offer new challenges that will keep players coming back for more.”

For more details on this Thursday’s New Super Mario Bros. 2 DLC, check out this morning’s Nintendo Direct Mini.
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