Blizzard has expanded the microtransactions for World of Warcraft today. Players can purchase three impressive helms through the Blizzard Store for $15 apiece.
No, Blizzard isn't selling epics. These items are merely cosmetic and don't have any stats. They're intended to simply replace the appearance of your current helm. You can use these headpieces to transmogrify cloth, leather, mail, or plate headgear. You can see screenshots of each helm below.
The helms on sale are the Crown of Eternal Winter, Jewel of the Firelord, and Hood of Hungering Darkness. Here's Blizzard's official description of each:
Blizzard plans to release two more items through the Blizzard Store soon. The first is a Seesaw that two players can hop on. The other object coming to the store is an Iron Hitching Post that allows up to 25 players to summon their own Iron Warhorse mount.
The helms are the first in-game items to be sold through the Blizzard Store that aren't mounts or pets. It's a sign of Blizzard's renewed attention to microtransactions. Blizzard confirmed earlier this month that players will be able to buy the Blizzard Store wares within the game soon as well.
At present, players can only buy cosmetic items but that will soon change. Blizzard is planning to sell "convenience" items in some territories as well. One example is an elixir that makes you level faster.