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It used to be that Disney would take a movie and then turn it into a theme park ride, but in recent years, they've been doing just the opposite. Starting with Pirates of the Caribbean: The Curse of the Black Pearl in 2003, the idea has earned the studio a bundle of money. With the fourth Pirates film set to drop next year and both a Guillermo del Toro piloted Haunted Mansion and a Jon Favreau-directed Magic Kingdom movie (that will see all of the rides become real) in the works, Disney is keeping the trend going. The catch this time is that the ride never actually existed.
The Los Angeles Times reports that the House of Mouse is currently developing The Museum of the Weird, a movie based on a ride that Walt Disney was developing back in the 1960s that was never built. According to the article, the attraction was to be a sister ride to The Haunted Mansion, with "ghostly organists, magic carts, talking chairs and other surreal exhibits." Though never built, some aspects in the plans were later incorporated into the Mansion ride. Disney has hired Ahmet Zappa (yes, Frank Zappa's son to write the screenplay).
My favorite part of all of this? Once the film comes out, Disney is planning to build a theme park ride. It's the circle of life, my friends - and by "life" I mean marketing.
(For the record, I am aware that the picture above is of The Haunted Mansion attraction at Disney. You try finding an image of a theme park ride that doesn't exist and then you can yell at me)