In today's movie world, there's really no art left in the making of movie posters. Most marketing departments simply choose to throw some floating heads on a page, contrast some orange and blue coloring and ship it out to theaters. There is, of course, the occasional change up, a poster actually worthy of being called art, but 99 out of 100 times it will be the same old, same old. That said, marketing departments have reached a new low in their first poster for the documentary Freakonomics.
Posted by Cinematical, the first one sheet is a copy of the book cover. I don't mean a clever recreation. I mean the exact same image - an apple that has an orange for insides. If you want to be cute you can say that they've at least changed the angle, but you really should try to be less obnoxious. I understand that it may be a bit complicated to sell a documentary as complex Freakonomics, but this is the best they can do? How about sumo wrestlers? Klu Klux Klan members? Drug dealers? These are all things covered in the film, yet they decided to go with the most generic image they could. For shame.
Check out the poster below as well as the original book cover, and head over to Cinematical to see the poster full size.
NJ native who calls LA home; lives in a Dreamatorium. A decade-plus CinemaBlend veteran; endlessly enthusiastic about the career he’s dreamt of since seventh grade.
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