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For almost as long as we’ve been waiting to see X-Men: Apocalypse, we’ve been waiting to see what’s next for Evan Peters' Quicksilver. After stealing the show in X-Men: Days of Future Past, we have been promised that Quicksilver will once again have a big scene where he’ll get to show off his ability. The trailers have given us the briefest glimpses of him running around the X-mansion, but now we know exactly what he’s doing there. He’s rescuing a dog. A dog eating pizza. No, I’m not kidding.
To be fair, we know that Quicksilver isn’t only rescuing a dog eating pizza. He’s actually rescuing everybody inside the mansion. Trailers have shown us that the mansion is going to be attacked (again) and that Quicksilver will be using his super speed to get everybody out of the building before it all goes boom. However, for whatever reason, this particular ad spot wants to focus on a dog eating pizza. We won’t lie, the dog is cute. We’re not saying he shouldn’t save the dog.
It’s common for movies to run different advertisements and trailers with vastly different tones. It, at least in theory, helps attract a wider audience the film. While most of the marketing around X-Men: Apocalypse has been very focused on the action and destruction, making the film out to be a dark and dour save the world story, this spot goes in an entirely different direction. This time, even though we’re dealing with a building blowing up, we’re also focusing on the lighter elements of the film. Profession Xavier is smiling, Quicksilver is cracking jokes, and there’s a dog eating pizza. See our movie, it’s funny.
While it’s obvious why the marketing for a movie does things like this, it’s still a fairly jarring thing to see a lot of the time. Is this even the same movie that has Oscar Isaac’s Apocalypse calling for the complete destruction of the world? There’s always room for humor, even in the most serious of films, but this makes X-Men: Apocalypse look downright silly. It would seem that if one group of fans went to see Apocalypse based on the early trailers, and another went to see it based on this, one group is going to leave the theater disappointed.
Does the change in tone make you more, or less, interested in seeing X-Men: Apocalypse when it’s released Memorial Day Weekend?