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Want to see the Star Wars: The Force Awakens trailer on Black Friday? Of course you do! Well, great news. The trailer for J.J. Abrams’ wildly anticipated Star Wars movie will be in theaters this week. On Friday! But there’s bad news. Read on.
Regal Cinemas reports that nine theaters will play host to the first footage for The Force Awakens. Nine. Only nine. That’s contradictory to the rumors that recently circulated that as many as 100 theaters would play host to the trailer. But for now, you better live near these theaters, because from what we can tell, these are the only venues that will screen the footage, exclusively:
IndieWire points out that the trailer for Star Wars: The Force Awakens will run from November 28-30, but it will run before EVERY movie screening at each location, meaning that you can grab a ticket to anything at those theaters and still see the first footage from the latest Star Wars trailer as many times as you want.
This, however, has us scratching our heads, on so many different levels. What if you don’t live anywhere near those nine locations? The strategic placement of these theaters covers several key media markets (New York, Houston, Chicago and Atlanta stand out), but ignores places like Boston, D.C., Miami, San Francisco, Dallas, Denver, and so on.
Also, forget major cities… what does this say about online? Disney (which owns Star Wars now) has incredible access to online and television outlets. You are trying to tell me that this trailer can’t debut on ABC, or on a key Web site at the same time as the theater rollout?
Putting the trailer in only nine theaters makes sense if you want to build massive buzz. Fans who live far away from those theaters will be clamoring for a first-look glance at the Force Awakens trailer. But in today’s tech age, a camcorder, iPhone version of this trailer will arrive online roughly 20 seconds after the first trailer finishes… and that footage will make the rounds at the speed of light. Is that how Disney wants Star Wars fans to see the first official footage from The Force Awakens?