The summer movie season is very nearly over. This means studios will begin to shift their attention to their next major box office period, the end of year holiday season. December's biggest release, Rogue One: A Star Wars Story, has just released its first TV spot, which instantly makes it feel like December is a lot closer than it felt yesterday. Check it out below.
If you were hoping for anything new in this TV ad unfortunately you won't find it here. This is basically a trimmed down version of the film's first trailer complete with, to be honest, a really annoying siren that I'm not looking forward to hearing on a movie theater sound system.
It's not surprising that we don't get much new information at this point. While the various ads for Star Wars: The Force Awakens did end up showing us a lot of additional footage over the course of the film's promotion, that all happened much closer to release; we're still pretty far out here. This one appears to exist only because Cinemark wants to jump the gun regarding promotion of their large screen format.
The only new thing we get here is a tagline, "Hope begins with rebellion," which on its face actually isn't mind blowing. Of course, "Hope" has a specific meaning within the context of the Star Wars films. A New Hope was the subtitle of the first film, and it's likely what's being referred to here. A New Hope begins with the rebellion that will grow during Rogue One: A Star Wars Story. The new film is focused on the investigation of the Empire's new weapon and the stealing of the plans for it, which becomes a major plot of the original Star Wars. Some rumors have indicated that Rogue One could actually end mere minutes before the original Star Wars begins.
We got a look at the new film during Star Wars Celebration, including a lot of new footage. But since that was more of a behind-the-scenes look than a trailer, we'll almost certainly get another proper trailer between now and December. There's still a lot we haven't seen officially, and while some mystery in film is always appreciated, modern movie marketing is such that we fully expect to know more about the team that makes up Rogue One before the film hits theaters. Of course, the way some TV ads and trailers have looked these days, maybe it's best that they don't show us anything new.
With the summer movie season wrapping up, is Rogue One: A Star Wars Story the movie you are most looking forward to? Let us know in the comments below.
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