Let's face it. There are moments over the course of your everyday life where you wish you could behave like Jack Reacher. You are the smartest person in the room. You are overflowing with confidence. And you are ready to tell complete strangers that they are going to do whatever you tell them, however you want to tell them to be. Like this guy, at the DMV, in a new spot titled "Everyday Reacher," shared exclusively with us by our friends at Paramount Pictures:
Did you ever hear of the phrase What Would Jesus Do? This new phrase for action junkies is What Would Reacher Do? And in the Department of Motor Vehicles, where the guy behind the counter is being a selfish prick and ruining everyone's day, the "Everyday Reacher" is ready to make things right. He demands that the guy stay on and do his job. E even reaches through that little hole, the one tat serves absolutely no real purpose, and smushes the dude's face. Yep, that's something Reacher would do. Don't believe me? Watch the most recent trailer for the new Jack Reacher movie, Jack Reacher: Never Go Back.
Due to hit theaters later this month, Ed Zwick's Jack Reacher: Never Go Back adapts a Lee Child book of the same name, which finds the perpetually wandering good guy (played by Tom Cruise) returning to his former military outfit to assist a woman (Cobie Smulders) he only knows from telephone conversations. But Reacher can never walk away from trouble, and he finds plenty of it back in Washington, D.C. -- a far-reaching conspiracy that will have him hunting prey, and being hunted by a gaggle of pretty bad dudes.
The first Jack Reacher movie was a quiet success, doing OK in theaters -- $80 million domestically, but a whopping $138 million overseas -- but finding a larger audience on home video and, especially, cable. That buzz helped Paramount roll the dice on the sequel, and if it takes off, it can only help Cruise extend his franchise, as Lee Child has NUMEROUS Reacher novels that could power excellent films. And that would inspire even more Everyday Joes to act like Reacher in public... though, they better be pretty badass to back that attitude up.
Look for Jack Reacher: Never Go Back in theaters on October 21.