Rotten Tomatoes recently made changes to its users reviews after a deluge of trolls opted to give Captain Marvel some negative nods before the movie had even opened in theaters. The review aggregate service said the changes were not made to accommodate Captain Marvel specifically and will continue to be a part of Rotten Tomatoes moving forward. However, now it looks as if the site may not stop at changing the windows in which users are allowed to review.
This move hasn’t been made by the aggregate site yet, so it’s hard to tell exactly what that would like for regular users who leave reviews on Rotten Tomatoes. It’s possible that if the additional layer of security is kind of a pain in the rear, it could deter both avid users and trolls.
Still, the whole Captain Marvel brouhaha led to a really low audience score for the new Marvel movie early on. At one point it was running at just 33% with over 58,000 reviews.
At the time of this writing, following Rotten Tomatoes’ user score change led by parent company Fandango, Captain Marvel is running at 62% with 64,385 reviews. If that math doesn’t totally add up, it should be noted that number only happened after Rotten Tomatoes literally went through and purged reviews that had been written and kept on the site even after the policy change last week.
Originally, users were able to reveal their excitement or lack thereof in a project ahead of its release, but a couple of weeks ago, Rotten Tomatoes said it would be changing its pre-release function and that comments would be disabled until a movie was released. For Captain Marvel this was a hassle and eventually some reviews had to be dropped from the site because people had been allowed to review prior to the rule change; presumably, this would not be an issue for future movies.
In fact, Rotten Tomatoes' decision has also had a bit of a chain effect, as YouTube also mentioned changes to its platform to combat trolls related to the same Marvel flick.
All in all, none of the trolls really had a huge effect on Captain Marvel fans. The movie nabbed an A CinemaScore and has gone on to already make $500 million worldwide, which is an incredibly quick period of time to achieve that number. That's the good news. However, what will be most interesting to see will be if Rotten Tomatoes complicates its user review process if it will have an effect on the engagement and user reviews people are willing to put on the site.
If you’ve left a review on Rotten Tomatoes before, is the process already a hassle? Would adding another step make you more or less likely to leave a user review? Let us know, and in the meantime, be sure to check out Clark Gregg calling Marvel trolls "butthurt."