The box office numbers are in and the Hellboy r-rated remake didn’t win the box office. In fact, it didn’t even get second on its opening weekend. Instead, it landed in third place, so far only pulling in a little over $12 million at the box office on a reported $50 million budget.
In fact, the actress actually seems to be actively trying to stay pumped about Hellboy’s first weekend box office total. That’s because all of her “raddest films” really haven’t ignited at the box office. Or, as she put it,
As the actress notes, when you’re well known for movies that never really made a dent in the theatrical box office total, you get pretty inured to the showbiz cycle. In Milla Jovovich’s case, box office really hasn’t had much to do with the successes in her career.
She continued to talk about these cult movies on Instagram, noting,
The good news for Hellboy is that even though critics do not seem to be loving the movie, the audience score for the flick is a little more on board. Hellboy does seem to have some fans out there and perhaps those fans will translate into fonder remembrances down the line.
Honestly, it was always a little confusing why Lionsgate wanted to release Hellboy in April. It seemed primed to be more of a late summer/ early fall title. Plus, April is jam-packed with superhero content. Sandwiching the R-rated movie between the PG-13 Shazam! and the PG-13 Avengers: Endgame may have seemed like counterprogramming, but to me it seemed like packing too much in. We wrote a comprehensive piece about this a couple of months ago here at CinemaBlend, although my coworker argued the movie should come out over the summer and not next fall. Either way, here we are.
Although I typically see myriad movies every month, most people don’t see three movies a year, much less three in one month and even fewer go see three superhero movies in a month! Movie also lose traction the longer they are in theaters, so it’s difficult to see where this one will earn its budget back unless it does become a cult favorite, as Milla Jovovich has suggested here.
Only time will tell if Hellboy lands closer to something like The Shadow in the superhero spectrum or ends up being a film that goes gently into the good night. We’ll keep you updated either way.
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Jessica Rawden is Managing Editor at CinemaBlend. She’s been kicking out news stories since 2007 and joined the full-time staff in 2014. She oversees news content, hiring and training for the site, and her areas of expertise include theme parks, rom-coms, Hallmark (particularly Christmas movie season), reality TV, celebrity interviews and primetime. She loves a good animated movie. Jessica has a Masters in Library Science degree from Indiana University, and used to be found behind a reference desk most definitely not shushing people. She now uses those skills in researching and tracking down information in very different ways.