How Much Jurassic World Is Too Much? Producer Knows They Could Overextend The Brand

Owen with baby Blue

The Jurassic Park movies is one of the most beloved sci-fi franchises ever. Over the past few years, the property was given new life with the Jurassic World franchise. That trilogy will come to an end with the mysterious Jurassic World 3, which will unite the new cast of actors with franchise favorites like Laura Dern, Sam Neill, and Jeff Goldblum. But should we expect more Jurassic World sequels after that story wraps up? One producer has opened up about the franchise's future, and fears of oversaturation.

Frank Marshall has had a long career as a film producer, and got involved with the Jurassic franchise in Jurassic World. He also helped bring Fallen Kingdom to theaters, and will be lending his talents to Colin Trevorrow's upcoming threequel. Marshall recently spoke to approaching the franchise's delicately, saying:

I think you’re absolutely right. You have to be careful, and that’s part of the reason why we depend on the people we work with at Universal. You can oversaturate, and you can overextend a brand. I think the fact that we have three years between each movie is the big thing. We’re giving fans a little bit of a different kind of entertainment to keep the franchise alive. That can be converting the theme park attractions from Jurassic Park to Jurassic World or the eight-minute short film we released recently.

He's got a point. The Jurassic World franchise hasn't provided too much content, allowing the movies to speak for themselves. That means waiting a few years between installments, with nothing but the limited bonus content to keep fans satiated. Luckily for the generations of fans, they can head to Universal's theme parks to get their own taste of Jurassic World, or check out the recent short film Battle At Big Rock.

Later in his conversation with Forbes, Frank Marshall went on to explain the methodical way the Jurassic World franchise is approaching new footage, and the importance of keeping moviegoers wanting more. He said:

The plan is to keep the fans excited about this world but not have them get tired of it. Certainly this live tour itself is going to be around for the next year and that will give people enough of a taste of Jurassic World to keep them interested until the next movie comes out.

Clearly the studio and producer are carefully choosing how much Jurassic World content is available at any given time. The two movies are currently standing on their own two feet, as the franchise is expanded through side projects like theme park attractions and the recent short film.

Frank Marshall was also kind enough to provide an update on Jurassic World 3. The last movie opened things up for the franchise, and Marshall said the following about the upcoming follow-up:

With regards to the next Jurassic World movie, we are in full pre-production at Pinewood Studios in London, England. We plan to begin shooting in February of next year, so that is all very much in motion.

Related: Why Battle At Big Rock Has Me Excited For Jurassic World 3

Jurassic World: Fallen Kingdom changed the franchise forever, as the surviving dinosaurs escaped and were free to join the world. Battle at Big Rock showed how that has affected the denizens of the franchise, and the upcoming threequel could seemingly go anywhere narratively. Especially now that the stars of the original franchise will reprise their roles in Jurassic World 3.

Jurassic World 3 is currently expected to arrive in theaters on June 11th, 2021. In the meantime, check out our 2019 release list to plan your next trip to the movies.

Corey Chichizola
Movies Editor

Corey was born and raised in New Jersey. Graduated with degrees theater and literature from Ramapo College of New Jersey. After working in administrative theater for a year in New York, he started as the Weekend Editor at CinemaBlend. He's since been able to work himself up to reviews, phoners, and press junkets-- and is now able to appear on camera with some of his favorite actors... just not as he would have predicted as a kid. He's particularly proud of covering horror franchises like Scream and Halloween, as well as movie musicals like West Side Story. Favorite interviews include Steven Spielberg, Spike Lee, Jamie Lee Curtis, and more.