Skip to main content

Kevin Feige Responds After Simu Liu Calls Out Disney Head Honcho For ‘Experiment’ Comments

Simu Liu in Shang-Chi

CinemaBlend participates in affiliate programs with various companies. We may earn a commission when you click on or make purchases via links.

After a year of delays, Phase Four of the MCU is in full swing. And with Black Widow in the rear view, fans will be treated to three new movies in quick succession. Next up is Destin Daniel Cretton’s Shang-Chi and the Legend of the Ten Rings, which will star Simu Liu as the title character. And now Marvel Studios’ Kevin Feige has responded after Liu called out a Disney Head Honcho for referring to Shang-Chi as an “experiment.”

Last week Disney’s CEO Bob Chapek referenced the release strategy for Shang-Chi as an “interesting experiment”, seemingly in reference to the blockbuster hitting theaters for a limited 45 day exclusive before eventually becoming available to stream on Disney+. This quote inspired some backlash by Simu Liu on social media, quickly going viral in the process. Now Kevin Feige has responded to this discourse, saying:

He is not a shy man. I think in that particular tweet you can see and I think everyone does, a misunderstanding. It was not the intention. The proof is in the movie and we swing for the fences as we always do. With the amount of creative energy we put in and the budget, there’s no expense spared to bring this origin story to the screen.

Well, there you have it. It looks like Kevin Feige seem to think the entire drama with Simu Liu is all one big misunderstanding. And he believes that the studio’s love and faith in Shang-Chi will be obvious once the next Marvel installment hits theaters. Only time will tell.

Kevin Feige’s comments to THR help to show what it’s really like within the MCU, and just how complicated his job is. Feige is tasked with being the architect of the overall franchise, producing each new Marvel blockbuster. That includes Shang-Chi and the Legend of the Ten Rings, a project that Feige does sees pretty thrilled about.

Marvel fans can re-watch the Infinity Saga on Disney+. You can use this link to sign up for the streaming service.

Despite being Marvel’s newest superhero, it’s clear that Simu Liu has his own opinions and is willing to use his platform to make them known. As a reminder, you can check out Simu Liu’s response to those controversial Bob Chapek comments below.

See more

Luckily for Marvel fans, they won’t have to wait too much longer to judge Shang-Chi for themselves. As previously mentioned, the movie recently had its world premiere, with responses from audiences arriving online. We’ll just have to see how Simu Liu’s character is introduced, and if/when he’ll eventually crossover with other characters like The Avengers.

Shang-Chi and the Legend of the Ten Rings will hit theaters on September 3rd. In the meantime, check out the 2021 movie release dates to plan your next movie experience.

Corey Chichizola

Corey was born and raised in New Jersey. Double majored in theater and literature during undergrad. After working in administrative theater for a year in New York, he started as the Weekend Editor at CinemaBend. He's since been able to work himself up to reviews, phoners, and press junkets-- and is now able to appear on camera with some of his famous actors... just not as he would have predicted as a kid.