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Limited edition celebrity Barbie dolls seem to be all the rage right now. Last month we brought to you news that Mattel had created one-of-a-kind Nicki Menaj and Katy Perry Barbies that were then auctioned off for charity. The Perry doll alone pulled in $13,500. This time around, Barbie and Mattel have their sites set on a very different group of young women – reality stars – to get the Barbie treatment.
Kim, Khloe, and Kourtney Kardashian Barbies are currently in the works. Hopefully, the dolls will be a little more cost effective than their celebrity counterparts. Although Mattel hasn’t officially confirmed the rumors, word over at E! Online is pretty assuring, stating we will get miniaturized versions of the Kardashian sisters. Potential buyers will have to move fast, however. Although the dolls won’t be one-of-a-kind toys like the formerly mentioned Menaj and Perry dolls, they will still come as limited edition toys meant to assumedly sit on a shelf in the box, rather than be played with. In Barbie world, life is about fantastical accessorizing, so I’m certain there will be no Scott doll, no booze cups, and no baby doll to come with Kourtney as a set. Which is too bad, because I would have loved to see a Lamar Odom Ken doll. Rumor has it the dolls have been unofficially nicknamed the “Dash Dolls” because each of the sister dolls will be wearing items from the clothing stores owned by the Kardashians. Promoting specific clothing merchandise in the form of a doll is something I had never really considered before, but could work. I hate to say it, but, love ‘em or hate ‘em, the Kardashians are nothing if not marketing machines. |
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