In the past week, both Katy Perry and Lady Gaga have released new songs onto the airwaves, to big sales. In the aftermath, it may have been a little easy to miss other diva Avril Lavigne’s latest single. Despite the competition, the video for her latest song, “Rock n Roll,” is already accumulating plenty of YouTube hits prior to the official release of the track this Tuesday. If you haven’t caught the video already, it’s mostly worth a watch.
Product placement has become more blatant in recent years and especially so in music videos, but Lavigne’s new video literally starts out with the words, “Oh, my new Sony phone is ringing” which really takes the advertising to the next level of annoying. If you thought the Heineken promos in Skyfall were distracting, you’ll find this video to be infinitely worse. However, once the post-Sony portion of the video starts, Lavigne is her usual anthemic self, singing about loving rock n roll and being a misfit (after all, it’s better than that hipster bullshit).
Lavigne’s all dressed up in weird camo clothing and she’s a heroine in the video, finding a wanted man in a gas mask in a diner and ripping off his glued on mustache to reveal his identity. She’s joined in her quest to save the world by Danica McKellar, otherwise known as the hot chick who played Winnie Cooper in the famed television series The Wonder Years. McKellar’s appearance has been teased for weeks, and it doesn’t disappoint. The two eventually share a moment, and a kiss, before Lavigne goes off on a personal quest to kill a “bearshark” and earn a thumbs-up from Billy Zane.
It’s a wild, wacky and fun video filled with animated moments and word blurbs straight out of the pages of graphic novels. Lavigne may be all grown up and married to Nickelback lead singer Chad Kroeger, but she made it clear she’s not ready to grow up via her spring single “Here’s to Never Growing Up.” At the time she spoke up about her youthful mentality, which also plays a role in the “Rock n Roll” single.
"It's pop rock, up-tempo. It's a fun song; it's about wanting to be young forever. Doesn't matter what age you are; it's all about your spirit, state of mind. And I know I certainly don't want to grow up, so there are more songs on the record like this."
If not growing up means getting to wear blue fishnet tights and staving off imaginary bearsharks, I’m all for it.
You can take a look at other One Track Sunday videos, here.