Why WWE Partnering With Movie Theaters For SummerSlam Is Such A Good Idea

Matt Riddle and John Cena saying "bro" Monday Night Raw WWE

When the WWE rented out Allegiant Stadium in Las Vegas for SummerSlam 2021, it was widely believed that the company intended to make the event its biggest of 2021. Now, on the heels of John Cena's return and challenge to Roman Reigns on Monday Night Raw, the WWE has made another big SummerSlam announcement that will give those unable to attend the live show another great way to watch the event.

The WWE has partnered up with Iconic Events Releasing to bring SummerSlam 2021 to movie theaters nationwide as a live simulcast event. Tickets are now available for fans hoping to reserve a seat at their local theaters for some big-screen pro wrestling, with SummerSlam set for Saturday, August 21. For anyone wondering who may be on the fence about whether to get those tickets, I think there's plenty of motive to do so.

Shocked WWE Fan

WWE Wrestling Is Always More Fun In A Group Setting

As a wrestling fan who watched at home for years before I ever attended my first WWE pay-per-view or Monday Night Raw, I didn't initially get the draw of being there in person. Afterward, though, I can certainly attest to the fact that being among a big and vocal audience of like-minded wrestling fans only adds to the viewing experience in significant ways, and few would disagree.

Now, I'm not sure how much these movie theaters are going to crack down on wide swaths of group chanting during the festivities, but if people can applaud and cheer for Captain America in Avengers: Endgame, I'm sure a "Let's go, Cena!" and "Cena sucks!" chant-off during a match isn't going to ruffle too many feathers. This is a great opportunity not just to get in on watching a major WWE event in an second-to-ideal setting, but also a way to link up with other wrestling fans in the area and make a few friends.

Ted DiBiase laughing during NXT WWE

It's Cheaper That Actually Attending SummerSlam

These days, for one reason or another, I find myself someone who tends to lean more towards the at-home experience over theaters. SummerSlam 2021 is definitely an exception to that self-proclaimed rule, though, because the theater experience exists in a happy middle ground between actually attending the event in Las Vegas and watching on TV at home. Going to a theater obviously won't match the experience of being there live, but it also won't match the experience of looking at one's bank account after flying to Las Vegas to see it all in person.

Even if it'll run WWE fans more than average movie-ticket costs, we're talking about a pay-per-view event that historically runs longer than a Lord of the Rings movie? That's a tremendous value, especially since the lulls in action will allow viewers to refill drinks and get more snacks in the process, without having to wait in maddeningly long lines.

Bobby Lashley WWE

You Can Watch Mega Matchups On A Mega Screen

Perhaps the most obvious reason to attend SummerSlam 2021 in theaters is the fact that you'll be able to see some of the biggest WWE matches of the year on a giant theater screen. Even if one was forced to watch the entire shebang alone, the larger-than-life visuals would be enough reason to turn up for this event.

Think of how great it would be to see John Cena win his historic 17th title against Roman Reigns on a screen where Cena's head taller than you are. Or to see the appropriately named Big E Langston cash in on whoever wins and be able to begin a new era in the WWE. That's just one of the many massive matchups going down on SummerSlam night, and each and every one of them will look better on the big screen than at home. Don't even get me started on hearing those theme songs blaring over those speakers.

Outside of its theatrical debut, WWE SummerSlam will stream on Peacock and will be available as a pay-per-view purchase on Saturday, August 21st at 8:00 p.m. ET. For more on the upcoming event, read up on the major superstar who recently appeared on Monday Night Raw, who seems as though they'll also be in attendance at the massive pay-per-view.

Mick Joest
Content Producer

Mick likes good television, but also reality television. He grew up on Star Wars, DC, Marvel, and pro wrestling and loves to discuss and dissect most of it. He’s been writing online for over a decade and never dreamed he’d be in the position he is today.