Fox has already started promoting their upcoming creepy serial killer cult show The Following, and now The CW has begun to do the same for their own upcoming series Cult, a thriller about a thriller and the dark underworld of rabid fans that watch it. The trailer plays up the violence and darkness of the premise, with a few general character introductions, some plot set-up and lots of creepy moments.

Executive produced by Rockne S. O'bannon, Josh Schwartz, Stephanie Savage and Len Goldstein, Cult stars The Vampire Diaries' Matt Davis, Jessica Lucas (Melrose Place), Alona Tal (Supernatural) and Robert Knepper (Prison Break. Davis plays Jeff, an investigative journalist who is looking into his brother's disappearance, which leads him to learning about the hardcore fans of a TV show called Cult. Knepper plays Billy Grimm, the leader of this Cult, who appears front and center in the trailer below.

"People say I'm dangerous. I'm completely harmless. As for my followers, I can't always vouch for them. They seem to be everywhere."

That doesn't sound completely harmless to me.

It's easy to see a loose connection between the premise of this series and Fox's upcoming new thriller The Following, which also focuses (at least in part) on people participating in acts of violence due to their love for someone dangerous. The Following has Poe references and this show, from what the trailer shows, has "These things just snap right off." Is that a line from the show they watch? It's spoken twice in the trailer, both by people that appear to be in on the Cult.

If organized and presented right, Cult could be dark and intriguing, with its own puzzle within a puzzle for fans to watch and try to solve. Or it could be confusing. We'll have to wait and see. In the meantime, the CW has the premiered ate set for Tuesday, February 19.

Here's the new teaser poster, which shows us the Cult logo.

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