Talk about epic news. Sony appears to be taking the “big guns or go home” approach to this year's E3 conference by announcing that the PlayStation E3 stage show will be broadcast to local theaters across the nation.
The PlayStation experience will be broadcast live, June 9th at 8:30pm EST and 5:30pm PST. The experience will be free to attend, but of course you'll be competing with fellow PlayStation ponies to grab a seat and await greatness on the big screen.
As noted on the official PlayStation blog...
“Why watch the PlayStation E3 Press Conference on a puny browser window when you can see it on the silver screen? On June 9th, we’re inviting PlayStation fans in the US and Canada to experience the E3 press conference in a new way — live, on a massive screen in more than 40 movie theaters.”
That's pretty cool. Last year Microsoft opted to broadcast their Xbox One announcement on Spike, which was a pretty smart move given that the console catered to showcasing watching television on your television through your console. It was brilliant marketing. Real smart work right there. That was some MENSA quality planning. I was just mentally floored at the intellectual gymnastics that was put on display to unveil a video game console and spend an hour talking about watching television through the console. Genius. Absolutely genius.
Microsoft is replicating last year's tactic – but without any of the TV on your TV spam – and will unveil a startling line-up while broadcasting live on Spike TV, as noted in Gaming Blend's E3 conference and convention schedule.
Both Sony and Microsoft are expected to roll out a ton of big games that will fill out the 2015 and 2016 gaming line-up. Most gamers have come to expect that most of everything we see on the stage that isn't a hands-on play session will be primed for a mid to late 2015 release.
I'm more excited for the games coming out that aren't cross-gen titles, annualized ports and piss-poor cash-ins. I know that kind of rubs out a lot of the titles we can expect to see on the grand stage at the big E3 conferences, but Sony has recently adopted a lot of faith in the indie scene; if we can see some original and unique indie titles on display at gaming's big media event, then I think that will definitely help boost the appeal and excitement.
You can check out the 40 locations below to see if there's a theater that will be hosting Sony's big E3 event. It's probably the sort of thing worth attending, recording and showing your kids a decade or so from now where you can say... “See Drake, that's where Daddy met Mommy. The best part about it? Neither of us were drunk!”